American Civil Liberties Union

The American Civil Liberties Union more commonly known as the ACLU is one of the most prominent advocacy groups in contemporary American society. The ACLU is a non-profit and non-partisan organization based in New York.ACLU’s primary advocacy has always been the protection of the constitutional rights of US Citizens. Moreover, it is part of the ACLU’s mission to extend those rights to demographics which have been traditionally denied the same constitutional rights as the average American citizen.These groups include Native Americans, the poor, transsexual and transgender people, and prisoners to name a few. The major activities of the ACLU in advancing its advocacy include   community education efforts, lobbying for desired legislation as well as supporting litigation which seeks to establish protection for civil rights (â€Å"About Us†).HistoryThe ACLU can trace its roots to World War I. A forerunner of the ACLU, the American Union Against Militarism (AUAM), w as established in 1914 to oppose American entry into the war. With the eventual entry of America into World War I, Crystal Eastman, the executive secretary of the AUAM together with Roger Baldwin, a social worker, founded a Bureau of Conscientious Objectors.The Bureau worked to oppose the draft as well as to advise conscientious objectors. In 1917, the AUAM created a new independent organization – the National Civil Liberties Bureau. Eastman and Baldwin then shifted their focus on the NCLB after which the AUAM folded soon after (â€Å"The Roger Baldwin Years, 1917-1950: Finding Aid†).Baldwin continued his opposition to the draft, himself deliberately violating the Selective Service Act which resulted in his imprisonment in 1918. Upon release from prison, Baldwin helped establish the ACLU in January 19, 1920.Unlike the NCLB, the ACLU was established as a permanent organization which shall live on even after the war. At the time of the ACLU’s founding, the US Supr eme Court has failed to uphold even a single free speech claim. The infant ACLU quickly got itself involved in noteworthy cases such as Sacco & Vanzetti, the Scopes Trial and the Scottsboro boys (Cottrell).The early ACLU concentrated on fighting the causes of the labor movement, believing that advancing labor causes would result in their desired changes in society. During the 1920s most of ACLU funding came from Albert Desilver, another founding member of the ACLU and the Garland Fund.Media mileage during the Tennessee Scopes Trial helped the ACLU gain reputation and raise funds for its efforts (â€Å"The Roger Baldwin Years, 1917-1950: Finding Aid†).

Weimar Germany – The effects of the Depression

A-1) By 1928, the economies of the world had become very interdependent on each other. Through the Dawes and young plan, Germany greatly relied on American loans to keep their economy running smoothly. When the Wall Street crash took place in 1929, it had disastrous effects on Germany as their economy was so dependent on American loans. This intern also affected Germany politically. The impact on Germany was disastrous. The depression caused major unemployment; jobs were being lost due to all the factories and industries being shutdown. In 1930 there were two million people who were unemployed but day by day the numbers kept increasing, resulting in six million people being unemployed between 1931-1933. Apart from unemployment banks collapsed and were unwilling to give out loans, the Americans wanted their money back. The loans given to Germany by American were short termed and called in quick, quicker than they could manage to repay them. All the economic prosperity in Germany was dying out. The Americans along with asking for their money back withdrew all their investments from Germany, this affected trade and exports. Exports fell from 630 mil pounds to 280 mil pounds causing the economy to falter even further down. The drastic economic affects the depression had on Germany soon began to create wavering in the government of the Weimar. Due to the horrifying rates of unemployment, jobless men were turning towards more extremist political parties like the Nazis and the communists as they had immediate solutions to the problems the current government could not fix. 55% of all working class recruits who joined the Nazi party from 1930-33 were unemployed and there were 1300 Nazi Party demonstrations during 1930, The Nazi Party benefited most from this slump. Ultimately creating substantial revival of extremism. Austere measures taken by Bruning also resulted in the unemployed being driven towards extremist parties as he was focused on removing burdens of reparations and tackled Germany’s domestic problems with orthodox, deflationary economic tactics which reduced social service and unemployment benefits when they were needed the most. This was done to try and get the international community to cancel their debts. Germany’s economy was suffering though the USA introduced the ‘new deal policy’ to sort out the mess they had created but to do so put them selves into economic isolation for a period of time. Other than that, the depression led to dramatic growth of influence for those parties that offered extreme solutions to contemporary problems, while playing a very important role in Hitler becoming chancellor.

Gramscis Notion of Hegemony in Relation to the Youths of Today Essay

Gramscis Notion of Hegemony in Relation to the Youths of Today - Essay Example It should be studied in relation to other matters which could explain more of its attributes and make clear some of its questionable notions. Significantly, an aspect of hegemony could be understood through the study of the behavior and ideology of today’s youth. A particular author has proposed a new concept of hegemony which is relevant to the plight of the present young generation. In exposing the other side of hegemony, Antonio Gramsci has emphasized the importance of making use of one’s intellect in changing the face of the society. In lieu of this fact, the essay will discuss Gramsci’s notion of hegemony and its relation to the youths of today. Gramsci’s Notion of Hegemony Gramsci explains the intellectual aspect of hegemony, suggesting an intellectual struggle instead of power or political struggle. This supports the introductory argument saying that hegemony could actually be understood in light of its other aspects. Intellectual hegemony exists fo r a fact according to Gramsci. He believes that intellectual and cultural activities could also affect social change and not just an economic change (Cuff, et al., 1998). To note, in political economy, hegemony is actually associated to the struggle of economic power in the international arena. To effect an economic change, a particular country applies soft power to influence the economic system of other nations. Certain cultures are used to achieve an economic domination. Nonetheless, for Gramsci, hegemony could actually be viewed in terms of social manipulation. The members of the society could be made to affirm a particular belief or practice through the application of some intellectual activities. Antonio Gramsci actually considers ideas as weapons to change the present state of affairs of the different societies in the world (Cuff, et al., 1998). To note, these ideas are expressed and relayed upon by the influential sectors of the society such as the media. For an idea to have a hegemonic effect, it should be spread to a great number of people. The media is very significant to achieve this objective. It has the ability to influence the thinking of a person by just presenting an idea. It is in this sense that the media could manipulate the thoughts and actions of the members of a particular community. Nonetheless, so as to be in accordance with Gramsci’s notion, the idea which is to be relayed by the media should be one which is aimed at changing the society. What is to be changed is of course the bad image of a particular community. However, for a change to occur there has to be an agent. Relevantly, the youths of today could fill up this need. They could be an effective instrument for social change to happen with the help of the media. In changing the society, there has to be intellectual domination. This means that a certain idea has to be instilled in the people’s mind. The installation however, should be one which could not allow any out side factors to make an opposite claim. In this instance, the members of the society are able to resist any position which is inconsistent to what they have been exposed to. This is to say that for an intellectual domination to take place, the members of the society must learn to adhere to a common idea. The Youths of Today To emphasize, the youths are the ones primarily influenced by the media (Scheibe, n.d. cited in Mazzarella, 2007, p.61). They are the ones who are most exposed to the ideas that the media introduces. Accordingly, the dominant ideology believed in by today’s youth is a product of media’s manipulation. This proves the efficacy of media’s manipulative power. If this attribute is used for the betterment of the society, then the media would be seen as essential in creating the intellectual dom

Movie analysing Essay Example | Topics and Well Written Essays - 1250 words

Movie analysing - Essay Example Another important action, as depicted in the movie film is to claim the freedom of the people to ensure the sacredness of the space. This requires aggressive effort in order to establish the point that the church must be free from any other movements, including but not limited to those concerning application of political or economic authority, social injustice and more. The leaders, church members and the people are the ones whose actions could eventually help to make the space sacred once again. In the case of the movie film â€Å"Romero† it was the Archbishop who strengthened the people, give them courage and stood as voice of the multitude in order to restore the sanctity of the church. Church as institution An institution is aimed at achieving a high social order, even though there might be varying behaviors of a set of individuals. Church is an institution because it is supposed to be governed by and moving forward to a higher social order, it administers to everybody who might be good or bad. What it seeks to promote is only for the good of everyone, as it tries to establish a good community. Based on the movie, the church does not run the country in general, but it protects the people. Priests are shepherds, who administer the church, to help establish the church as an institution. Based on the movie, Romero addressed that the church must administer to everybody in order to maintain social order (Romero Full Movie). What is unique about the church as an institution is its foundation which is set on the love of Jesus Christ, in order to successfully promote social order. In the presence of this love for each other, collegiality is eventually developed, which based on the movie bishops were able to successfully show it when they condemned senseless violent killings. Although, some of them have been threatened to lose their lives as there were priests already killed in the chaotic situation in El Salvador. When Romero learned violence will never end up violence, he tried to place himself on the center stage, administering to everybody, and trying to understand both sides and everybody’s perspectives in order to uphold social order. At first, because of his being apolitical and complacent priest, he critiqued this as subversive act. Church as Sacrament A sacrament stands as both sign and instrument. In the case of the Church as a sacrament, it has become one with Christ, an instrument creating unity between God and all mankind. This model includes, Christ, God, and all mankind. Right after being saved by the redeeming blood of Jesus, all mankind, the Church, is in Christ, so that it would stand in unity with the Father in heaven. When there is sin, humanity needs salvation, so Jesus was offered to redeem the sin of the world. When mankind was redeemed, Christ is in the people, the Church, who must suppose to stand as the ones to represent what salvation consists in. This image of the Church was seen in the movie when Rome ro declared in front of the public that Christ must be seen in each and everyone, that the Church is the people and must suppose to stand as one body of Christ (Romero Full Movie). When there is disunity, this body cannot stand. By this, Romero must have implied Church as

Language and Power 2.2 Essay Example | Topics and Well Written Essays - 3250 words

Language and Power 2.2 - Essay Example As such, the following analysis will seek to provide an overview and understanding of how educators, as well as fellow stakeholders, can develop effective responses to issues of language in power. It is the hope of this particular author that such a level of discussion will be beneficial; not only in providing a broader level of identification and understanding of the subject matter of module two – but also in terms of effectively understanding the many nuanced impacts that language has upon the life of the individual student and stakeholder within society. Similarly, a specific focus will also be placed upon pedagogical responses to my: such as critical literacy, critical pedagogy, critical multiculturalism, and other aspects that are oftentimes included in core curricula around the globe. In terms of critical pedagogy and critical multiculturalism, Alastair Pennycook indicates that one of the major issues facing educators within the current era has to do with the interpretation of teaching ESL students; or more specifically (Teaching English to Speakers of Other Languages (TESOL). Within his article, entitled â€Å"Critical Moments in TESOL Praxicum†, Pennycook indicates there is a certain stigma that is attached to teaching these students; a stigma that most directly relates to an understanding that TESOL education is a type of grunt work – something that no other educator wants. As can directly be seen, the implication of this has for critical pedagogy and critical multiculturalism is one in which these students are oftentimes understood or viewed in terms of the â€Å"untouchables† (Pennycook, 2004). Whereas it is oftentimes not the race, gender, or culture of the ESL student that encourages certain educators to make this assessment, the impac t of lack of desire, lack of passion, or lack of interest in

Manager in a Big Corporation Essay Example | Topics and Well Written Essays - 2750 words

Manager in a Big Corporation - Essay Example The product of Nestle mostly contains baby food, packed water, cereals, coffee confectionary, dairy products and snacks. It is considered that the company has 28 brands under its umbrella that includes well-known brands like Nescafe, Kit Kat, Smarties, Nesquik, and Maggi among others (Kowitt, 2010). It has also been viewed that the company nearby has 450 manufacturing plants that operates in more than 86 countries globally providing employment opportunities to more than 328,000 people. Nestle holds around 24.5% share of L’Oreal Group which is considered to be the world’s largest cosmetic group (Mulier, 2011). It is worth mentioning that Google have announced that it would name the next android after the ever popular chocolate wafer of nestle i.e. Kit Kat. However, over the year the company has been under varies controversies that have affected the brand image to a great extent (Kelion, 2013). Problem Definition Despite Nestle’s best effort to design, manufacture and sell safe and reliable products there stills remains probabilities that the product manufactured may contain dangerous and defective aspect and that may reach the consumer or the final customer. Correspondingly, there have been several instances when the company has to recall its products causing financial loss and hampering the goodwill of the company. Notably, a product recall is a situation or recall made by a company to return a batch or an entire production made of a particular product range usually resulting from the discovery of safety issues or a product defect (Foerster & et al., 2011). Product recall is usually a way of decreasing the liability resulting from... This paper stresses that unique liability challenges co-exist for every organization despite of conducting business in sales, manufacturing or distribution of products to the final customers. It is vital for every organization to provide the best quality product to their customers. In certain cases, it has been viewed that lack of proper operational aspects results in certain activities which sometimes affects the organizations brand image. Among all product recall is considered to one such corporate situation that could disturb a manager. The major reason behind product recall is considered to be resulting from lack of proper guidance and poor working condition. Additionally, it is believed that good knowledge of the standard packaging measures also leads in product recall by a company. This report makes a conclusion that in today’s corporate world Product recall is considered to be more prevalent that it was decades ago and has therefore become an inevitable part of business. In this competitive business world the issue of product recall plays a vital role as it not only helps in maintaining the leading position amid its customers but also helps in understanding the role and responsibility of an organization towards the society. With reference to the above discussion and finding obtained from the research conducted, it can be stated that adaption of modern technological aspects would serve as an effective way of mitigating the issues contributing towards the product defects and thereby reducing the challenges of product recall.

Discussion forum Essay Example | Topics and Well Written Essays - 250 words - 1

Discussion forum - Essay Example On the other hand, the car saves an individual from using public transport and effectively protecting them in the cold weather. Other than convenience, the car owner learns to become more responsible while maintaining the car, which subsequently extends to their personal life. I admire the attachment you have to your dog. Indeed, explaining the process under which you acquired her, saving all your earnings as a child, which is a mean feat, explains the bond that started when you saved the first coin or note. The responsibility you have for the dog further explains the strong bond. As a result, you have grown fond of her and she is fond of you too. This emphasizes a feeling of security in each other. You are secure she has got you, and she on the other hand is secure to have you. On the other hand, your family’s love and adoration of her makes her become and feel as part of the family. Such an attachment started in your childhood lives with us forever. It is also significant that, you have been with Candy in some important phases of your life. Hence, the powerful attachment you both have on each

Two public companies are to be analyzed and compared Essay

Two public companies are to be analyzed and compared - Essay Example The Company has also ventured into the United States, Canada and the United Kingdom. It focuses on collections of classic sportswear, sweaters, accessories and shoes,casual wear, dresses, coats, consisting almost of its own branded merchandise(Ross,P 723) in misses, petites, woman's and woman's petite sizes. Its kids section called Talbots Kids concentrates on the assortment of clothing and accessories for infants, toddlers, boys and girls. The adult division, Talbots Mens, caters to needs for men's sportswear and dress furnishings. Additionally, Talbots' customers can also make their purchases online at www.talbots.com. In terms of expansion, the Company acquired has purchased the J. Jill Group, Inc. in May 2006(Irwin, P. 52). As of the first month of 2006, the Company already has 1,083 stores in forty seven states, Canada, the District of Columbia, and the United Kingdom. ... ng three Talbots Woman stores in Canada), 12 Talbots Mens stores, two Talbots Collection stores, and 23 Talbots Outlet stores (including one Outlet store in Canada). The Company distributes 48 million catalogs in one year alone. Talbots Petites, Woman and Kids stores generally measure 2,600, 3,100 and 3,500 gross square feet, respectively. Talbots Accessories and Shoes stores generally measure 1,800 gross square feet. Talbots stores is devoted to selling space (including fitting rooms), with the balance allocated to stockroom and other non-selling space. In some market locations, the Company has created its superstores by placing 2 or more other Talbots' concepts near a Misses store(Meigs, P 376). As of first month of January 2006, there are 127 superstores functioning. Also, Talbots' flagship stores are Misses stores, which are operated to generate awareness of its merchandise in metropolitan locations, including Boston, New York City, Philadelphia, Chicago, San Francisco, London and Toronto. Furthermore, the Company maximizes Talbots Outlet stores that are separate from its retail stores in order to provide for controlled and effective clearance of store and catalog merchandise remaining from each sale event. During 2005, the direct marketing segment represented approximately 15% of total Company sales, with the Internet channel comprising 42% of direct marketing sales. Stein Mart Inc. Stein Mart is engage in the business of chain retailing. The company is offering the fashion merchandise, service and presentation of a better department or specialty store(Bernstein, P 236). Its business is spread out from California to New York concentrating its focused assortment of merchandise featuring moderate to designer brand-name apparel for women and men, as well as

Db5 1 employment and labor law Research Paper Example | Topics and Well Written Essays - 250 words

Db5 1 employment and labor law - Research Paper Example The followings are some of the federal law prohibiting job discrimination according to federal equal employment opportunity (EEO) laws; According to Title VII of the Civil Rights Act of 1964, it prohibits employment discrimination based on race, color, religion, and sex or nationality. Equal Pay Act protects women and workers who perform substantially similar work in the same establishment from sex based wage discrimination. Sections 501 and 505 of the rehabilitation work act of 1973, prohibits discrimination against qualified individual with disabilities who work in the federal government. Discriminatory practices under these laws include: Harassment on the basis of race, religion, color, genetic information and disability, employment decision based on stereotypes or assumption about the abilities, denying employment opportunities to person because of marriage to a particular race or religions. Look at a scenario where a big and well known company like Coca-Cola being sued for allegedly violating a number of Californian labor laws. According to (www.bestattorney.com) they have filed a class action lawsuit against Coca-Cola and its affiliate for allegedly violating multiple California labor laws, such as failing to pay overtime wages for hours worked in excess of eight hours per day. From this real life scenario the lesson learnt is that, labor laws should actually need to be obeyed because they are aimed are protecting both parties; the employer and employee. This scenario in some aspect has set precedent to managers who have not taken labor laws seriously. In summary, this paper has clearly helped in defining the meaning of labor laws, some of the labor laws and an example of a real life situation whereby a Coca-Cola company violated some of the labor law in California. Therefore, it is upon managers and directors of companies to treat their employees with regard

Culture of a place in California Essay Example | Topics and Well Written Essays - 1000 words

Culture of a place in California - Essay Example During and after the WWII, there was immense growth as entrepreneurs boosted the economy which is still running as military, tourism, defence industries, manufacturing, and international trade. A number of cultural groups and monuments exist in California throughout the history. San Diego has been a very lively and energetic city because of its people. It consists of people who migrated from several different areas and formed their communities in the city in order to earn money and send back home to their families. These individuals eventually migrated to the city with their families and the economy boosted. Today, the city is full of entrepreneurs, cheap labour, artists, and several communities that make San Diego what it is. The Californios community took hold of a numerical majority in 1848 as they owned a major part of the property and secured the social and cultural recognition; however they failed to take control of the political system and thus by 1860, the area had declined economically. The Hispanics made huge breakthroughs in the WWI in San Diego farm districts. Their skills, experiences from military, and contacts lead to profits and improved the economy (Lockwood 95). Many other cultural groups that settled in San Diego were mainly in order to boost the economy. San Diego also welcomed the Chinese immigrants in the 1860s as they settled in two fishing villages; Point Loma and New Town. These Chinese immigrants became the pioneers in 1860s in the industry and their peak time was in the 1880s. By the 1890s, the Chinese settled and found more jobs in the fishing industry as well as the service industry, railroad construction and general construction, merchandising, and food industry. District associations, family associations, business guilds, and secret societies were eventually formed. San Diego consists of several Chinese immigrants who have now achieved the status of a community and are

Osama bin Laden Essay Example for Free

Osama bin Laden Essay The world is now at a turning point in its history and the reason for this is the man behind the Al-Qaeda terrorist network. Osama Bin Laden’s connections and wealth have made it possible for him to elude U. S. authorities. He has no problem recruiting men, for many Muslims in the Middle East have a hatred of America. Bin Laden has been able to organize an extremist group and they have been strike fear into the free, democratic world. Osama Bin Laden is a man in position of power and he has used it to Reign terror on the United States. In this regard, the paper will try to discuss and analyze different aspects of Osama bin Laden’s life, which is one of the foremost most wanted lives of this planet. On March 10, 1957, Osama bin Muhammad bin Awad bin Laden was born in an Arab Muslim family in Saudi Arabia. Jihadist organization, Al-Qaeda was founded by this Islamic militant, which is considered one of the deadliest terrorist networks on this planet. Prince, Abu Abdullah, the Lion Sheikh, Imam Mehdi, and Samaritan are some of the nicknames of Osama bin Laden. A number of Islamic militant groups have been connected with the life of Osama bin Laden, who is involved in the issuance of different fatwa (religious strict opinions), which have resulted in the killing of thousands of civilians, and especially, the military of the United States and its allies. In addition, Osama bin Laden has assured military resistance in response to the military activities in Muslim countries. A number of times, the federal court of the United States have indicted his involvement in different terrorist attacks, especially the embassy bombings in the cities of Dar-es-Salam and Nairobi in the year 1998, which killed many civilians and officials. Moreover, list of the ten most wanted fugitives issued by the United States Federal Bureau of Investigation has the name of Osama bin Laden on top of the list. Although the attacks of September 11, 2001 have not been included with the accusations on Osama bin Laden, various videos are issued by Laden himself in which, he accepted the responsibility of these attacks in a victorious manner. The attacks of September 11 included a series of different criminal activities, such as hijacking of different airlines like Flight 93, Flight 175, Flight 11, and Flight 77 of the American Airlines, as well as, destruction of the World Trade Center in New York City, which killed thousands of American people. Furthermore, the Pentagon was severely damaged in the similar series of attacks that were planned by the Al-Qaeda, and so, by its mastermind, Osama bin Laden. Childhood Until now, the paper has described some of the characteristics of Osama bin Laden in an introductory manner. Now, the paper will discuss some of the perspectives of personal life of Osama bin Laden. Riyadh city of Saudi Arabia is the birthplace of Osama bin Laden, as already described in the introductory section of the paper. According to a television interview of Al-Jazeera in the year 1998, March 10, 1957 was the given birth date of this militant leader. Saudi royal family has close ties with wealthy father cum businessperson of Osama bin Laden, the late Muhammad Awad bin Laden. Until the World War I, Osama’s father was a poor and uneducated individual who immigrated to Saudi Arabia for the purpose of employment. In the year 1930, Muhammad bin Laden started his building related business that resulted in an unlimited fortune during the 1950s. Different experts have provided different number of children of Muhammad bin Laden, as he had fifty children by some resources, and fifty-five by others. Osama was seventeenth son of Muhammad bin Laden according to a number of accounts. Shariah law was followed by Osama’s father, as he was only married to four women at a single time; however, was married twenty-two times. Different sources reported of Osama being the only son of tenth wife of Muhammad bin Laden. According to one of the senior editors of Al-Madina newspaper, Khaled M. Batarfi, Osama’s parents got divorced after his birth in Saudi Arabia. Education Teachings of a devout Sunni Muslim were given to Osama bin Laden. Al-Thager Model School was his first platform for acquiring secular education from the year 1968 to the year 1976, which was considered one of the elite schools of the region. In the 1960s, exiled teachers from different Muslim countries were welcomed by King Faisal, in order to attain a considerable number of Muslim teachers in the schools and universities of Saudi Arabia. During that period, various Islamic study groups were attended by Osama bin Laden that provided different political teachings to him. The Management and Economics School of King Abdul-Aziz University provided the education of economics and business administration to Osama bin Laden in Jeddah city. It is suggested by some reports that degree in civil engineering was attained by bin Laden in the year 1979, as well as, a degree in public administration in the year 1981. On the other hand, he is reported as a dropout student from the university by some other reports. A number of journalists reported that interpretation of Quran and Jihad was one of the most interesting subjects of bin Laden at the university level, where he was greatly involved in the study of religion. Furthermore, he contributed a lot in various charitable campaigns. Marriages and Children In the year 1974, Osama bin Laden married his first cousin, Najwa Ghanem for the first time at the age of seventeen in northwestern part of Syria. Four other women married Osama bin Laden; however, two got divorces from bin Laden. One of his wives is a university lecturer in Saudi Arabia. Her wife is also involved in providing teachings to the children of Sudanese Royal family. All the other wives were also lecturers at the university level, and therefore, he was the person that accepted education of Muslim girls, which is a matter of criticizing bin Laden by different bodies. According to his close friends, the Word of God was the only reason for his marriage, as he was not interested in marriage at all. According to different sources, Osama bin Laden is father of approximately twenty to twenty-four children. In January 2001, Osama arranged the marriage ceremony of one of his sons, Muhammad bin Osama bin Laden with the daughter of Muhammad Atef, former military chief of Al-Qaeda at the age of eighteen in the Kandahar city of Afghanistan. Personality No matter most of the nations criticized Osama bin Laden’s policies, it should be accepted that honesty is one of the major characteristics of bin Laden in terms of his beliefs. Honesty has been one of the major factors of successful accomplishments of bin Laden even after criticism and opposition of some of the major nations of the globe. According to his closest men, he is one of the most loyal individuals in his region, which has provided him high reputation amongst his members. Osama has some principles, which has provided a mechanical platform for his charismatic and ascetic life. It is suggested by some commentators that he now has an influential position in different parts of the world, which has revolutionize from his humble appearance until the 1990s. Until the 1990s, he used to wear simple clothing while addressing his followers. However, his later videos and interviews show a more decorated clothing style during his addresses that showed his significant personality. After the responses of United States and its allies, he is taking more precautions in terms of his safety, as compared with the circumstances before the 9/11 attacks. Assets Originally, Osama bin Laden has inherited most of the properties from his father; however, his investments provided high profits to him successfully. In Sudan, his businesses were very successful that generated profits of millions of dollars. Due to his terrorist profile, figures of his properties and assets are not good enough, and organizations have only guessed different figures. Approximately, three hundred million dollars of assets are guessed by different bodies. Osama bin Laden owns a number of companies, such as Hijra Construction and Development, which is owned in the coordination with military of Sudan, as well as, the National Islamic Front. Taba Investment Company and Shamal Islamic Bank are considered some of the major economic activities of Osama bin Laden that have contributed greatly to his assets. Some of the countries having his companies are Sudan, Syria, etc; whereas, Switzerland, Luxembourg, and Somalia have his foreign accounts that are utilized for the distribution of required financial resources for different terrorist activities around the globe. Shariah Restoration of Shariah law is one of the most important objectives of Osama bin Laden like various other Islamists and Jihadist fundamentalists around the globe. Shariah law is considered the major factor of setting things right in various Muslim countries of the world. The circumstances were very dignified and happy during the revelation period of Prophet Muhammad, and even after some years of His death. However, the situation became worse when the Shariah law was not followed by Muslims. Until the late 2001, Afghanistan was the only Islamic country with the implementation of Shariah law in the Muslim world, as believed by Osama bin Laden. In this regard, most of his terrorist activities are based on the opposition of countries that have not implemented the Shariah law. Jihad Sometimes, public statements of Osama bin Laden have shown a proper planned system for the implementation of his ideologies and beliefs, and a number of experts considered it as a political system. In the month of January 2004, Muslim countries were requested to establish underground ruling councils for the religious Islamic leaders for the welfare of people and nobles in the Muslim countries. Moreover, easy access to light weapons, ant anti-tank mines was also preferred, in order to defend raids from the Western countries according to the Al-Qaeda leader. Need of jihad for the defending of rights of Muslims in different countries is always one of the foremost matters of discussion in most of the video messages and letters of Osama bin Laden. The United States has always been warned for its injustices against Muslims in the Muslim, as well as, non-Muslim countries by bin Laden. In this regard, Osama bin Laden refer jihad as a war of defense for the accomplishment of Shariah law in the Muslim countries, and for the elimination of Western forces from these countries. For instance, withdrawal of United States from different Muslim regions, especially, the Middle East is one of the significant concerns of Osama bin Laden. At occasional times, immoral acts of Americans like usury, fornication, gambling, and homosexuality are considered as some of the factors of immorality in the Western countries, which should be eliminated through the process of Jihad by the Muslims. Civilians According to the philosophy of Osama bin Laden, deliberate killing of civilians might be the only option in jihad. In the year 1998, Osama bin Laden said that men and women are differentiated by fighting jihad, which helps in the formation of a proper religious society of Muslim civilians. However, in the year 2000, one of his interviews explained that killing of children was allowed in Islam, but only in vengeance, which is not true according to Islamic scriptures. During the same interview, the interviewer asked about the killing of Muslims in September 11 attacks, and Osama told him that the land of infidels should be the permanent place of living for the Muslims; however, Muslim killings were deemed as collateral by Osama bin Laden. Shia Muslims, Christians, and Jews Profoundly, Osama bin Laden is very anti-Semitic, and a number of Jewish conspiracies are included in the warnings of Al-Qaeda leader in his different interviews and messages. According to him, treachery and usury are some of the major characteristics of Jews, and Muslims are advised to stay away from them in this world, as well as, in other world too. In some of the other interviews, Christians’ activities were condemned clearly by bin Laden. According to Osama bin Laden, it should be the belief or every Muslim to hate Jews, Christians, and particularly, Americans. Shia Muslims are never referred in the interviews and videos of Osama bin Laden. However, attempts of Shia Muslim leader, Hassan al-Turabi are disapproved by bin Laden. According to different experts, Shia Muslims are referred along with Americans and Jews in different ideology classes of Al-Qaeda in Afghanistan. At the same time, Al-Qaeda is found to be working with Shia Muslims in different countries. Furthermore, Hezbollah, the Shia terrorist organization has close ties with Al-Qaeda according to a number of resources. It is said that Hezbollah is responsible for providing training and advice to Al-Qaeda members. Techniques of suicide bombing are borrowed from Hezbollah by Osama bin Laden. However, such relationship has no long-term future, as the supporters of bin Laden in Saudi Arabia cannot be alienated by bin Laden by creating friendly ties with the Shia Muslims. Jihad in Afghanistan During the late 1970s, Muslim guerrillas were fighting against the Soviet Union in Afghanistan, which attracted the ideology of Bin Laden, and the Afghan mujahideen were supported by the immense wealth and connections of Osama bin Laden. Different sources reported that direct resistance on the Afghan frontier was provided by Abdullah Azzam, one of the teachers of Osama. This teacher was resided in the Peshawar city of Pakistan, which is approximately fifteen kilometers away from the Khyber Pass, which connects the Hindukush range, and so, Afghanistan. Osama bin Laden chose this route to insert major resistance for the Soviet forces. In the year 1979, Osama bin laden left college and joined the fight against the Soviet Union, and resided in Peshawar. During his stay in Peshawar, he was advised by his teacher to utilize his wealth for the training of militants in Afghanistan. In the 1980s, the University Town in Peshawar was the major residential avenue from the Al-Qaeda leader. Particularly, Arab mosque at Gulshan Iqbal Road, Peshawar was utilized as a jihad centre by Osama bin laden, and his teacher, Abdullah Azzam. By the year 1984, Maktab-al-Khadamat (Office of Order) was formed with the support of Saudi Arabian supporters by Osama bin Laden with the help of Abdullah Azzam. The establishment of MAK resulted in the proper distribution of arms, finances, and militants in different Arab countries. Jihadi militants’ expenses, air tickets, accommodation, and paperwork were financed by the inherited fortune of Osama bin Laden. Reports have shown proofs of setting up of a network of couriers by Osama bin Laden, which worked near Afghanistan and Peshawar under the banner of MAK. According to Rahimullah Yusufzai, this network was active until 2001, before the attack of United States and its allies. During this time, Dr. Ayman al-Zawahiri met Osama bin Laden, who worked as a collaborator for Al-Qaeda, and particularly, Osama bin Laden.

Atropine Uses and Side Effects

Atropine Uses and Side Effects Atropine is a competitive antagonist of acetylcholine which binds to the muscarinic receptor in order to inhibit the parasympathetic nervous system. It causes a reversible blockade of the action of acetylcholine and it can be overcome by increasing the concentration of acetylcholine at receptor sites of the effectors organ (e.g. by using the anticholinesterase agents which inhibit the destruction of acetylcholine). Atropine is an alkaloid or an extremely poisonous drug derived from a plant called atropia belladonna, also known as deadly nightshade. Belladonna is Italian word which means beautiful woman. In the Renaissance, woman used the juice of berries of atropia belladonna to dilate pupils as it was perceived as more attractive. Eye Atropine acts in the eye to block the action of acetylcholine, relaxing the cholinergically innervated sphincter muscles of the iris. This results in dilation of the pupil (mydriasis). The cholinergic stimulation of accommodative ciliary muscle of the lens in the eye is also blocked. This results in paralysis of accommodation (cycloplegia). Besides, the elevation of intraocular pressure (IOP) occurs when the anterior chamber is narrow. It will further raise IOP in glaucoma patients because it will obstruct evacuation of aqueous humor by the Schlemm channel. Atropine is thus contraindicated in these patients. Another effect of antimuscarinic drugs is to reduce lacrimal secretion which produces dryness in eyes. Atropine has a slower onset and more prolonged effect in eye as maximum mydriatic effect occurs around 30 to 40 minutes and maximum cycloplegia takes several hours. Mydriasis usually lasts 7 to 12 days and cycloplegia may persist for 14 days or longer. Cardiovascular system The vagus (parasympathetic) nerves that innervate the heart release acetylcholine (ACh) as their primary neurotransmitter to slow the heart rate. ACh binds to muscarinic receptors (M2) that are found on cells comprising the sinoatrial (SA) and atrioventricular (AV) nodes. Atropine has a potent and prolonged effect on the heart muscle. It inhibits the effect of excessive vagal nerve activation on the heart like sinus bradycardia and AV nodal block (delay in the conduction of electrical impulses at the AV node of the heart) by binding to muscarinic receptors in order to prevent ACh from binding to and activating the receptor. Thus, atropine speeds up the heart rate and increases conduction velocity as it very effectively blocks the effects of parasympathetic nerve activity on the heart. There are little effects on blood pressure since most resistance blood vessels do not have cholinergic innervations. Small doses of atropine used may decrease the heart rate, yet, large doses used definitely causes increasing of the heart rate. Central nervous system Atropine has minimal stimulant effects on the central nervous system, especially medullary centers, and a slower, longer-lasting sedative effect on the brain. Low doses atropine may produce mild restlessness and higher doses may produce agitation and hallucination. With still larger doses, stimulation is followed by depression leading to circulatory collapse and respiratory failure after a period of paralysis and coma. Respiratory tract The parasympathetic nervous system regulate bronchomotor tone and secretionary glands of the airway. Since atropine is an antagonist muscarinic drug, it inhibits the secretion of nose, mouth, pharynx and bronchi, and thus dries the mucous membranes of the respiratory tract. And it also relaxes bronchial smooth muscle, producing bronchodilation and decreasing airway resistance. The effect is more important in patients with airway disease like asthma. Gastrointestinal tract Motility and secretions of gastrointestinal tract are declined by atropine. GI smooth muscle motility is affected from the stomach to the colon by decreasing tone, amplitude and frequency of the peristaltic contractions. However, the gastric secretion is only slightly reduced. Genitourinary tract The antimuscarinic action of atropine relaxes smooth muscle of the ureters and bladder wall in order to decrease the normal tone and amplitude of contractions of the ureters and bladder. Atropine has not significant effect on the uterus. Sweat glands Small doses of atropine inhibit the activity of sweat glands, producing hot and dry on the skin. Sweating may be sufficiently depressed and this will elevate the body temperature if using the larger doses in adult or at high environmental temperatures. For the infant or children who are administered large doses or even ordinary doses may cause atropine fever. Atropine is rapidly and well absorbed from the gastrointestinal tract, mucosal membrane, conjunctival membranes, and to some extent through intact skin when given by oral route, solution, ointment or injection route (directly goes into muscle or vein). Pharmacological activity of paranteral administration is 2-3 times greater than enteral route. Distribution Atropine is rapidly cleared from the blood and is distributed throughout the body. It crosses the blood-brain barrier and placenta. Peak plasma concentrations of atropine are reached within 30 minutes. The duration of action of atropine administered by general route would be approximately 4 -6 hours. Metabolism After administration, atropine disappears rapidly from the blood with a half-life of 2 hours. The half-life of atropine is slightly shorter in females than males. Then it is metabolized in the liver by oxidation and conjugation to give inactive metabolites. Excretion The drugs effect on parasympathetic function declines rapidly in all organs except the eye. Effects on the iris and ciliary muscle persist for more than 3 days. About 50% of the dose is excreted within 4 hours and 90% in 24 hours in the urine, about 30 to 50% as unchanged drug. Therapeutic uses As preanaesthetic medicationts Atropine is used to block two effects in particular during anaesthesia, secretions in the respiratory tract in response to the irritating nature of some inhalant anaesthetics, and bradycardia (slowing of the heart) which accompanies most anaesthetics due to the block of muscarinic receptors in the heart. Overall, atropine can reduce the risk of airway obstruction and increase the heart beat when anaesthetic drug is going to be used. Ophthalmological uses Topical atropine is used as a cycloplegic (temporarily paralyze the accommodation) and as a mydriatic (dilate the pupils) for accurate measurement of refractive error in patients. A second use is to prevent synechiae (adhesion) formation in uveitis and iritis. After local administration in the form of ophthalmic solution, the onset of atropine is around 30 minutes and it effects last very long: dilation of pupil can persist several days. Cardiovascular disorders Injection of atropine is used in the treatment of bradycardia (an extremely low heart rate) due to excessive vagal tone on the SA and AV node. It accelerates the cardiac rate by reduction of vagal tone and suppression of reflex bradycardia during arterial hypertension. In addition, atropine is also used primary for sinus node dysfunction (inappropriate atrial rates) and symptomatic second-degree heart block (irregularities in the electrical conduction system of the heart). Respiratory disorders Parenteral atropine can be used as a preoperative medication to suppress bronchiolar secretions when anaesthetics are used. It can be used to treat asthma, chronic bronchitis and chronic obstructive pulmonary disease. Gastrointestinal disorders Atropine is seldom used to treat pepti-ulcer nowadays. Atropine can provide some relief in the treatment of common travelers diarrhea (irritable bowel movement). It is often combined with an opioid antidiarrheal drug in order to discourage abuse of the opioid agent. Urinary disorders Atropine is used to relieve bladder spasm after urologic surgery and for treating urinary urgency caused by minor inflammatory bladder disorder. Hyperhidrosis It is an excessive and profuse perspiration. Atropine can reduce the secretion of sweat glands by inhibiting the Ach binds to the muscarinic receptors. Cholinergic poisoning By blocking the action of ACh, atropine also can be used as an antidote for organophosphate poisoning caused by inhibition of cholinesterase and nerve gases. The atropine serves as an effective blocking agent for the excess ACh but does nothing to reverse the inhibition of cholinesterase. Troops, who are likely to be attacked with chemical weapons often carry autoinjectiors with atropine and obidoxime which can be quickly injected into the thigh. It is the only known antidote for VX nerve gas. Some of the nerve gases attack and destroy acetycholinesterase (an enzyme hydrolyzes ACh to give choline), so the action of acetylcholine becomes prolonged. Therefore, atropine can be used to depress the effect of ACh. Parkinsons disease Atropine is used to treat the symptom of Parkinson such as drooling sweating rigidity and tremors. However, with the wide array of uses and side effects that atropine has, it has been replaced by several other medicines that are more effectively in treating Parkinsons. Adverse effect Atropine and its possible side effect can affect individual people in various ways. The following are some of the side effects that are known to be associated with atropine. Not all the patients using this antimuscarinic drug will experience the same effects. These effects are intensified as the dosages are increased. General chest pain, excessive thirst, weakness, dehydration, feeling hot, injection site reaction, fever. Eye dilation pupil, pupil poorly reactive to light, photophobia, blurred vision, decreased accommodation, decreased contrast sensitivity, decreased visual acuity, dry eyes or dry conjunctiva, acute angle closure glaucoma, irritated eyes, allergic conjunctivitis or blepharoconjunctivitis, heterophoria, red eye due to excess blood supply (hyperaemia). Psychiatric hallucination, mental confusion, agitation, restlessness, anxiety, excitement especially in elderly, fatigue. Central nervous system headache, nervousness, dizziness, drowsiness, muscle twitching, abnormal movement, coma, difficult concentrating, insomnia, amnesia, ataxia (loss of the ability to coordinate muscular movement). Cardiovascular tachycardia (increasing in heartbeat), acute myocardial infarction, cardiac dilation, atrial arrhythmias, paradoxical Bradycardia (if low does Atropine used), asystole (absence of heart beat), increased blood pressure or decreased blood pressure. Respiratory slow respiration, breathing difficulty, pulmonary edema, respiratory failure. Gastrointestinal nausea, abdomen pain, vomiting, decreased bowel sounds, decreased food absorption, delayed gastric emptying, reduction of salivary secretions, loss of taste, bloated feeling. Genitourinary urinary retention, urine urgency, bed-wetting, difficult in micturation. Dermatologic dry mucous membrane, dry warm skin, flushed skin, oral lesion, anhidrosis (absence of sweating), dermatitis, rash, hyperthermia (elevated of body temperature) Overdose and Treatment Widespread paralysis of parasympathetically innervated organs can characterize serious over dosage with atropine. Dry mucous membranes, widely dilated and nonresponsive pupils, tachycardia, fever, hallucination and flushed skin are mental and neurological symptoms which may last 48 hours or longer. Severe intoxication, respiratory depression, blood pressure declines, coma, circulatory collapse and death may occur with over dosage of atropine.

The Power Of Voice English Literature Essay

The Power Of Voice English Literature Essay The book Their Eyes Were Watching God follows the story of Janie Crawford. It is a story not only of the main characters search for individuality, but her search for a voice of her own, and an escape from patriarchal figures of her time. Because she lives in male dominated society, her voice is often shunned and not accepted, yet she finds way of somehow evade the thinking of such a society and somehow make her voice be heard. Voice is a tool, rhetorical and literary, and is in itself very powerful. It was the time to hear things and talk. These sitters had been tongueless, earless, eyeless conveniences all day long. Mules and other brutes had occupied their skinsà ¢Ã¢â€š ¬Ã‚ ¦..They became lords of sounds and lesser things. They passed nations through their mouths. They sat in judgment. (Neale Hurston 29-30) Hurston employs the folkloric symbol of the mule to reveal the ways in which the African-American people can be dehumanized and silenced by society. People are compared to animals, mules, which are considered the brutes of all animals. The workers, had always been tongue less, never had a chance to speak their own mind, and therefore they had no voice and wont if they continue to be treated the way they are. Hurston, as an informing narrative consciousness, uses interiority in Their Eyes to characterize those who are silent and lack their own voices, as well as to add dimension to those with voices. (Racine 283) Racine expresses how Hurston decided to write about how some people did possess a voice, while others were deprived from it, and were not allowed to express who they truly were. This is proven, as in the story, Janies grandmother was born during slavery, black people or African Americans, did not possess any voice at all, her grandmother always wanted to make a great speech, but no one would listen, and even though she made Janie marry too young, she had always wanted Janie to be able to speak and have people listen. Yet it is not so easy, as when the town of Eatonville asks Janie to make a speech, Joe, her husband says that because she is a woman she doesnt know anything about making speeches and doesnt allow her to speak silencing her voice. By doing so, all her admirations and hopes are crumbled down by the stubbornness of one man. The years took all the fight out of Janies face. For a while she thought it was gone from her soul. No matter what Jody did, she said nothing. She had learned how to talk some and leave some. She was a rut in the road. Plenty of life beneath the surface but it was kept beaten down by the wheels. (Neale Hurston 108). This is another example of voice, as Janie is unable to communicate and feels isolated, she sees herself as the rut in the road.. All the life she had aspired for had been taken from her and hidden, she could not see it, nor experience it. Her marriage worsens and worsens, and she speaks less and less every time. Another phrase that represents the ideals of having a voice is shown on chapter 8 of the book, She thought back and forth about what had happened in the making of a voice out of a man. (Neale Hurston 119). Joe thinks he has become a big voice, and therefore he thinks that makes him important, but he concentrates so much on that voice that he forgets others have voices as well, and therefore he loses everything he has, including his heart and humanity. Joe was a man, a man in which Janie had found a husband, but his voice became crumbled and blasphemy, and the voice that had one characterized him was the one that took from him all that was good. We have all felt repressed at some stage during our lives, as if we are not able to speak or to be listened, but in the end, we find who we are and the voice we have and share with others. We all find that one moment in which we achieve victory over oppression and in the book Janie finally finds it at the end, with her voice being free and able to represent who she is. Our voice makes us and what we do with it will impact what we might become in the future. Works Cited Page Neale Hurston, Zora.  Their Eyes Were Watching God. J.B. Lippincott, 1937. Print. Racine, Maria J. . African American Review. Trans. Array1994. 283. Print.

Heart Of Darkness :: essays research papers

1. Does Conrad really "otherize," or impose racist ideology upon, the Africans in Heart of Darkness, or does Achebe merely see Conrad from the point of view of an African? Is it merely a matter of view point, or does there exist greater underlying meaning in the definition of racism? 2. How does Achebe's personal history and the context in which he wrote "An Image of Africa: Racism in Conrad's Heart of Darkness" reflect the manner in which he views Conrad's idea of racism in the novel? 3. Taking into account Achebe's assumptions and analysis of racism in Heart of Darkness, how does this change Conrad's novel as a literary work, if it does at all? The literal heart of darkness in Conrad's novel Heart of Darkness does not merely incorporate the Belgian Congo, the African savages, the journey to the innermost soul, and England as the corruptor in its attempted colonization of the African people for selfish and commercial purposes. In "An Image of Africa: Racism in Conrad's Heart of Darkness ," Achebe accuses Conrad of racism as the essential "heart of darkness." Heart of Darkness projects the image of Africa as 'the other world,' the antithesis of Europe and therefore of civilization, a place where man's vaunted intelligence and refinement are finally mocked by triumphant bestiality...it is not the differentness that worries Conrad but the lurking hint of kinship, of common ancestry. For the Thames too 'has been one of the dark places of the earth.' It conquered its darkness, of course, and is now in daylight and at peace. But if it were to visit its primordial relative, the Congo, it would run the terrible risk of hearing grotesque echoes of its own forgotten darkness, and falling victim to an avenging recrudescence of the mindless frenzy of the first beginnings. (4) One might contend that this attitude toward the African in Heart of Darkness does not belong to Conrad, but rather to Marlow, and that far from endorsing it "Conrad might indeed be holding it up to irony and criticism." (9) According to Achebe "Conrad appears to go to considerable pains to set up layers of insulation between himself and the moral universe of his story." (9) For example, Conrad has a narrator behind a narrator -- he gives us Marlow's account through the filter of a second person. Achebe thus elucidates how "Conrad seems.

Henry Ford :: Henry Ford Essays

When Henry Ford was born on June 30th, 1863, neither him nor anyone for that matter, knew what an important role he would take in the future of mankind. Ford saw his first car when he was 12. He and his father where riding into Detroit at the time. At that moment, he knew what he wanted to do with his life: he wanted to make a difference in the automobile industry. Through out his life, he achieved this in an extraordinary way. That is why he will always be remembered in everyone’s heart. Whenever you drive down the road in your car, you can thank all of it to Henry Ford. Through his life he accomplished extraordinary achievements such as going from a poor farm boy to a wealthy inventor who helped Thomas Edison. When he was a young man, he figured out how to use simple inventions, such as the light bulb. He then taught himself the design of a steamboat engine. His goal was to build a horse-less carriage. He had come up with several designs and in 1896, he produced his first ca r, the Model A. When Ford’s first car came out, he had been interviewed by a reporter and when asked about the history of the car, he had said â€Å"History is more or less bunk.† Ford worked in Thomas Edison’s factory for years and the left to become an apprentice for a car-producer in Detroit. While working there, he established how he was going to make the car. He looked through hundreds of books on bicycles and books on horse and buggies. Ford decided to use wheels from a bicycle, and the same steel framing. From the horse and buggy, he took the idea of the shape of the actual frame. He also made a handlebar that was in the same place as horse rider for a buggy. When Henry For opened his first automobile plant, not only did it bring much attention to the industry, but it also made people want to own a car so that they looked â€Å"cool†. People knew that this was going to be a successful industry so they wanted to work in it. Even though most people t hink that the first true car ever made by Henry Ford was the Model A; they are actually being deceived. Henry Ford’s first actual cars were made for racing. Only a year or so later did Ford start making Model A’s.

Geography Reading Project (timeline) :: essays research papers

Geography Reading Project   Ã‚  Ã‚  Ã‚  Ã‚  This book is about a company that has figured out how to send people back in time by treating people as pieces of data. This company runs into problems when one of their time traveler shows up in the middle of a dessert and brought to a hospital and is very confusing to the resident doctor. The doctor thinks it is an abnormally and leaves it well enough alone. Meanwhile the company is very worried that one of their time travelers has been lost and showed up dead in a local hospital. Meanwhile the company sends a professor of archeology from a project back in Scotland. They send the professor back in time to the site he is working on to see how it was when it was built. But something goes horribly wrong and the professor does not return on time and at the site the other archeologists find a scroll that is from the professor but is dated form the 1400’s this all seems very mysterious. One of the representatives form the company that sent the professor back in time goes to the site in Scotland and explains what’s going on to all the other of archeologists and asks for a few volunteers to go back and bring the professor back to the present. When the volunteer’s go back they’re reappearing in front of some knight’s scares them so there two guides are killed and they are left alone in the 14th century trying to find the professor. While they are in the 14th century they prove true some of their hypothesis of what they thought that the area looked like. They go though all sorts of trouble but eventually bring the professor back and all is well. The whole story is set in Scotland and is set in the present and the past I will be describing the geographical features of the past not the present. Scotland is north of the equator and the exact longitude and latitude is 8-2 degrees longitude and 55-69 degrees latitude. This is not the exact longitude and latitude but it is as close as I could by including the whole country. Scotland is mostly in the Western Hemisphere barely the two cities Peterhead and Cruden Bay are on the right of the prime meridian so they are in the Eastern Hemisphere. The setting is lush green and almost virgin land that has not been touched by humans.

Hotel and Marketing Mix

B629- Managing 2: Marketing and Finance EMA Problem related to marketing mix and performance measurement By Yennifer Pereira (PI: A8407709) August 2012 Contents Word count: 2415 Section: 1. Description of my organisation 2. Description of the marketing mix 3. Identify, analyse and summarise a problem relating marketing mix 4. Solution 5. Identify, analyse and summarise a problem relating performance management 6. Solution 7. References 1. Description of my organisationTravelodge is budget hotel brand that was launch on the UK in 1985 and currently operates more than 450 hotels in Ireland, Spain and the UK. The company is growing very fast and is planning to operate more than 70,000 rooms, approximately over 1000 hotels by 2020 and be the biggest hotels operator in London by the 2012 Olympics. Around eight million people stay with Travelodge every year, booking the rooms online at the company’s webpage. The chain employs more than 6000 staff and is currently owned by Dubai inte rnational Capital which acquires the chain on 2006.I had been working in Travelodge for three years, working my way through from chambermaid, receptionist to assistant manager, currently been in position lest that 6 months and still learning the company targets and focus in the market. Currently Travelodge is undergoing their biggest remodelling in their hotels in order to gain back the customers lost to Premier Inn their biggest competitors in the low budget market, due to the poor quality in customer service and the quality of service in the previous years. . Description of the marketing mix Marketing mix is refer as creating the right product that will attract the attention of their customers and this can be done by creating the right product, at the right price, in the right place using the appropriate promotions. Travelodge uses the marketing mix technique on their daily basics as part of the revenue team to generate the savers prices that we use online.Travelodge proud itself from providing low prices and clean and fresh rooms to our main stakeholders which are our customers, but in order to achieve that they must have a revenue team in charge of controlling the prices and promotions put online according to the location of the hotel, time of year and other issues, our revenue team works in this by using the 7 Ps of marketing. To start of they focus in the: Product: Our product will always be de same in all the hotels a clean and fresh rooms Price: This is taking into consideration after the hotel is analysing depending the time of year, location, size and other features.For example to book a room in February during the week in Bournemouth will cost you if book in advance as little as ? 19 per night, the same hotel also book in advance for the same day of the week will cost you as much as ? 80, due to the location and the season, in the other hand if you book a hotel in Bournemouth town centre will normally cost you around 20% more that a road side hotel near Bournemouth. That is why is crucial to analyse all the perspectives before setting the prices.Place: This is crucial when planning the revenue of the hotel as a road side hotel will not be as busy as a city centre hotel, or a seasonal hotel is not as profitable in winter as a London hotel in the main shopping street in the same period. Promotion: Travelodge on the daily basic our coming out with promotions to encourage customers to stay with us, a good example of this is that if you book online or by phone on the day, you will get a 10% discount rather that booking direct over the desk.We also encourage guest to purchase food and beverages by always making sure we have promotions available. People: Travelodge focus on hiring the correct team to ensure that our customers has the best service as possible from the moment they book all the way to the moment they check out. This can only be achieved by providing the right training and developing the right skills to ensure customers receive the best customer service. Processes: Travelodge nsures that all our hotels provides the same process across all the company, by ensuring that customers are deal correctly, that layout looks fairly similar, that we provide same services across the hotels and that we always are providing the correct service. Physical evidence: This is the evidence that our customer sees when he comes into a Travelodge and sees that staff all in uniform, everything branded, currently this is our main problem that not all the hotels look the same due to the layout and most of then require a brand update. . Identify, analyse and summarise a problem relating marketing mix Identify Our main focus in Travelodge is pleasing our customers by providing affordable, clean and fresh rooms, but as Travelodge been open since 1985, is difficult to provide the same standard in every hotel, the main problem that we currently have is that our hotels look completely different due to the different refurbishment that we had have over the years, as Travelodge opens a new hotel a new trial runs in that hotel and is use for a few years.Currently when a customer walks into a room in Travelodge they never know what to expect as no all Travelodge’s look the same. Analyse As a customer you expect when you walk into a hotel that will look as similar to the other hotels of the same brand, but when a company has been open for more than 26 years is difficult to maintain the same standard across their hotels. Travelodge is currently having an issue with the Physical evidence in his marketing mix, which is affecting the corporate image in overall.This issue has arise due to cost issues, the company main target in previous years was to spend revenue in building and opening new hotel, as new building arise new refurbishment ideas follow, and different layout happen without been concern on the image and standardization of the brand. Even though Travelodge has been very good in maintaining a set a st rict rule about the advertisement provide in each hotel, all the leaflets and brochures were the same and similar supplier use, the actual hotels rooms due not comply with the corporate image. This in overall affects the perspective not only of the customer, but the staff members.This links with the concept that there are four critical areas of success, the customer perspective that if is currently no been meet, the internal process perspective which are no satisfying customer needs as we are providing in some cases old, out of date and damage rooms, the innovation and learning perspective, also no been accomplish as the repeats customers keeps using this Travelodge’s but no does not sees any improvement or change and the financial perspective which is also no been meet due to having to spend more money in opening hotels and not focusing on refurnishing the old ones.Summary To summarise the problem Travelodge has spend too much money focusing in building new hotels, that focu sing in the corporate image, due to the different layouts in rooms, location of hotels customers expectations are no been meet and this is affecting the perspective no only of their customers but also they employees. 4. Solution Travelodge has realise that this is a major issue and after 26 years has started to listen to our customers complaints and request to update the brand image and improve the rooms.Travelodge has decided to fight back and restructures the image of the company by spending ? 57 million pounds in refurbishment, which 80% of hotels should be completed by autumn, they are planning to change the room design by updating the colours, curtains, acquiring to of the range beds, updating the bathroom to a state of the art power shower, and repaint and redecorate all of the hotels in the company. 5. Identify, analyse and summarise a problem relating performance managementIdentify Travelodge Bournemouth Seafront is currently facing a major problem in performance that is aff ecting the hotel overall and is that due to a fall in cleanliness of the rooms we are receiving a considerable amount of complains on the daily basics that are affecting the way the customer sees the hotel, due to this issues are WYR is not as target by the company. Analyse Every Travelodge receives at the end of the month a scorecard in which it ill inform the hotel what is expected from us, there are targets sets on how many rooms are sold and how much is sold over the bar, but one of the most important things that we look for in the score card is the WYR (Would you recommend), this are the rating that are customers gives us after they have stay with us. Unfortunately there has been a significant drop in are WYR that is affecting us dramatically. SummaryAfter investigating and speaking with our customers we have draw to he conclusion that this is due to the poor standard of cleanliness in the hotel, this was due to the manager been promoted to a new hotel and the hotel had to run through a period without manager on site, due to been the period the hotel was all the time fully book resulting on the staff having to work 6 days a weeks or overtime during all the summer period and the housekeeping department did not have the amount of staff that was needed on the daily basics, as a result they had to clean everyday between 12 to 18 rooms plus there were many issues of not having the right equipment to work. To summarise the problem when the new manager took over he had to face with a big challenge, the performance of the hotel and the targets are not been meet. As a company we use a scorecard (figure 1) that helps us measure the performance of the hotel this divides the hotels into different areas and is clear for as to know that areas that we are failing from the scorecard, if we are doing well a green scorecard can be seen and if is moderate performance will be amber and bad performance will be show in red which is what we are facing in the WYR.Are WYR is spec ifying that room cleanliness is not what customers are expecting this is a result of the issues seen above but also poor management for the last few months as there is not set of measurements in place in the hotel at that moment to see or compare to what is a good room to what in reality we are offering, we did not have the appropriate budget to buy the materials that we require in the hotel or is not been manage appropriately in order to last the time that is require to last. In overall due to poor management during the last month as the consistent of the hotel cleanliness are not been meet and as there was not a manager to be responsible for the hotel or to set targets, the hotel performance drop. 6. SolutionThere are many solutions to resolve this issue the best way possible but it has to be a solution that will benefit the hotel performance and quick and effectively as possible so to improve I come out with a list of effects that can be taking place to start improving the cleanl iness of the rooms. The first issue that the manager should so is decentralise the hotel into areas and give different areas for the assistant managers to focus on, for example one to be responsible for food and beverage, one for health and safety and one for housekeeping area, with the manager overlooking all the department and making sure that everything runs smoothly.The assistant manager or person responsible in the housekeeping department will have to implement the following plan in order to success in the task set firstly is crucial to start by re training the entire housekeeping department in order for then to know what is expected of then and the standards that we need to achieve, secondly an order of products will need to be process in order for housekeeping to have the materials needed to clean the rooms and get the cleanliness up to date, retrain the staff in effectively using the products that they have available without wasting anything, next step will be to make sure t hat a set of task are in place of the linen porter such as cleaning the public areas and making sure that linen and materials are in hand to be use by housekeeping so they do not waste any time having to find then, extra cleaning activities must be set for housekeeper to carry out then every month that can be from a range of task such a kettle discalers, changing shower curtains, mattress protectors and making sure that all the rooms have all the high level dusted done regularly, to top it all daily room checks will have to be carry out by the managers, housekeepers and staff to make sure that every room that is given to a customer is clean as is expected not only by the customer but also by the company. If all of this issues are been done as instructed there such be a difference in the rooms in a short period of time that will help the WYR that in overall will help not only in getting a green scorecard but will make customers satisfy with their stay and willing to repeat their stay with us.Is important to notice that to be able to achieve this a considerable amount of money will have to be spend in getting all the cleaning materials that are require in order to turn around the state of the rooms and a lot of time will be needed to retrain all the housekeeping department in achieving the task but all the managers and hotel staff in making sure the correct rooms checks are carry out daily. 7. References Open University (2009) B628, Managing and managing people; OU: Milton Keynes. www. travelodge. co. uk B629 Understanding Marketing and Financial Information EMA Part 2 Activities and outputs (weeks 15-19) Week 15, Activity 1 Table 15. Advice on outsourcing parks and gardens maintenance operations |Problem identification |Outsourcing parks and gardens maintenance in order to be in | | |budget for the next three years | |Analysis (investigation) |The company has the option to either try to outsource or to | | |maintain the team they already have and try to save the money if | | |possible. Analysing what their currently expenses are and what | | |the company is offering then is better to outsource as the | | |company will run why all the extra costs if they are needed such | | |as extra staff, equipment and other materials. |Conclusion to the analysis (results of the investigation) |To conclude is a better idea to contract the maintenance company | | |for 3 years as they will maintain the same price for the three | | |years and the council will be already aware of how much is | | |expending | |The solution, listed as a set of SMART recommendations |It may take time to adapt to the changes to a new company and as | | |a result staff will suffer from downsizing and being transfer but| | |in overall will result in a profitable result for the council | Week 15, Activity 2 Activity 2- Comparison of absorption and marginal costing The major difference between one and another is that the marginal costing will take into consideration all the variable costs that take to get the product which as a result will always vary from the absorption costs as this will only show just the percentage that the person that wants to sell will want to add on MARGINAL COST = |VARIABLE COST DIRECT LABOUR | | |+ | | |DIRECT MATERIAL | | |+ | | |DIRECT EXPENSE | | |+ | | |VARIABLE OVERHEADS | Week 15, Activity 3 Activity 3- 1. Why organisations prepare budgets: To control better the resources they have and make the company profitable 2. Differences between direct and indirect costs? Both costs should be represented in the financial report to make a clear picture of the reality of the financial situation of the company 3. Fixed and variable costs?Fixed costs are those that will never change and variables can change at any time so is important to present both clearly in the financial reports Week 16, Activity 1 Activity 1 Smallville accounts The differences between creating a income and expenditure account rather that receipts and payments account is that the income and expenditure will explain all that goes on in the business including the loss and profits, will show any outstanding payments from creditors and provides a clear understanding of what is expend and in what areas as how much of the stock is being use. Week 16, Activity 2 Activity 2 Balance sheet for Musical instruments Business Sources ? 000 Resources ? 00 Owners capital 750 Fixed assets 970 Loan 500 Stock 300 Creditors 300 Cash 280 1550 1550 Week 16, Activity 4 Table 16. 2 Advice on maximising reported profit figure |Problem identification |Maximising the report profit figure in order to finish the end of| | |year with a favourable performance | |Analysis (investigation) Robin Williams the owner and chief executive of a catering | | |service business is interested in getting new assesses to his | | |company but in order to do that he needs to provide all the | | |information available to get the financial support he needs, his | | |purpose is to i mprove the financial report by either postponing | | |or going ahead with a few transactions, The focus of this report | | |is to provide as much support in order to make the correct | | |decision. | | |1. First transaction with is spend ? 50. 00 in advertising which | | |will increase in sales by 20% in the next financial year- Perhaps| | |way is a lot of capital that will be invested and will only | | |result in increase in sales for next year. | | |2. Take out goods for his own use- this has to be postponing as | | |will show a lost in goods and not an increase in income. | | |3. Sell goods in credit- this is a great investment as will show | | |in the financial report still as sales but in account. | | |4.Replace a motor van that will cost ? 6000, even though this | | |cost will be divided in 6 years it will still show an investment | | |of ? 1000 this financial year | | |5 . Purchase stocks at a lower price- can be done as will show | | |that we have that quanti ty on assets and has not been a loss to | | |the company. |Conclusion to the analysis (results of the investigation) |To conclude I think that by investing in purchasing goods for a | | |lower price, sell to a customer in credit will help his financial| | |report as even though he will losses in stock he will gain the | | |sales in credit and even though he will lose the capital that we | | |will use to buy stock, will increase his stock | |The solution, listed as a set of SMART recommendations |By making this changes and at the beginning of the financial | | |year invest in advertisement which will help him sell the stock | | |purchase at discount and buy a new van will provide him with a | | |very profitable end of year report and a target for beginning of | | |next financial year. | Week 17, Activity 1 1. Companies hold some assets in form of cash to be able to pay for the expenses they are incurred in the hotel, for example to pay for suppliers, pay bills and other expe nses 2. Holding too much cash in a business can be risky as it is not providing with any investment either in the bank or as stock for the business. 3. The costs of having too little stock is not making the business look very profitable and there is the risk that when stock is needed there is not any cash available to purchase what is needed for the business Week 17, Activity 3 Table 17. Solution to a working capital problem in my organisation |Problem identification |Working capital stock taking too long to be deliver | |Analysis (investigation) |Due to the policy that we have to order food products to be | | |deliver next day, confirmer delivery and process payment which | | |takes 30 days to be pay to the company, there are major problems | | |with the items that are not being deliver to the hotels as it is | | |taking too long for the company to get the payment and realise | | |which item has not been deliver | |Conclusion to the analysis (results of the investigation) |To conclude is crucial that a way is set in which the company is | | |aware of any item that has not been deliver in order to speed up | | |the process of redelivery | |The solution, listed as a set of SMART recommendations |Both companies must agree in the desire idea to resolve the | | |problem which is time consuming | |Strengths and weaknesses of the recommendations |Time consuming, staff needs to be re train which will be cost | | |effectively | Week 18, Activity 3 Financial performance For the hotel that I work for, is required a set of financial reports on the daily basics to be able to get the banking done. These reports consist on the daily trial banking which will explain in detail how much was taking on the daily basics on the different method of payments from example how much was taking in cash, visa, MasterCard, American express and also how much was taking as a prepay before the guest arrive in the hotel.The other report that we use and is very important for us is th e credit cards reports as we need to compare the credit cards against what is showing in the pdq slips reports that are printed 3 times at day at the end of any shift, this will conform that staff is taking the corrected amount of money and reporting it on the system that we use. Third set of reports that are use are the guest on house which explains to use how many guest are in house, which room number are the staying, rate pay and any extra packages, the vacant and occupy rooms which are the reports use in case of a fire and to conclude the arrival list with a list of the guest arriving, rate pay and any packages or special requested. Week 19, Activity 2 |Problem identification |Advice MD about ways in which he can restructure Spellman in | | |order to improve performance. |Analysis (investigation) |Currently Spellman is a very profitable company that focus on | | |buying and selling machinery for ice cream manufactures and also | | |is focusing in providing repairs to their m achinery. | | |The problem that they are facing is that there is one person in | | |charge of making all the decisions and coming out with all the | | |solutions, resulting in problems within the company as there is | | |de motivation, lack of product information and other issues. | |The best propose idea to resolve this problem is for the MD to | | |hire a group of managers that will focus in different areas of | | |the country, in order for every employee to have a manager to | | |respond to and get support, and this managers to have the | | |responsibility of making decisions and solving problems, in order| | |to improve the slow decision problem that the company face before| | |and provide the support needed. |Conclusion to the analysis (results of the investigation) |By having this group of managers available the MD will have more | | |time to focus in improving the business and will have to focus on| | |dealing with this groups of managers rather that all the compa ny. | |The solution, listed as a set of SMART recommendations |Is important to understand that this is a time consuming activity| | |that will require and investment to hire this managers and the | | |time to hire and train the correct staff, and will take time to | | |get the managers train correctly and aware of the business. | | | | |But this will result in staff motivation restore and customers | | |will get the support and solutions quicker. | Week 19, Activity 3 The critical success factors and key performance indicators for airline scorecard The balance scorecard is a strategic planning and management system that focus on the current business activities and compares this to the vision of strategic of the organisation, and it focus in looking at four different perspectives of the business and see how they are performing , this are the financial perspective, customer perspective, internal business process and learning and innovating.Focusing in Ryanair a low cost airline which operates with over 300 airlines with over 30 destinations, their strategic focus in having the low cost in the market and their entire major decisions and focus on this making this their success factor. In order to achieve this they had to take into consideration what do they customers expected for them as a company, which are a cheap, straight forward flight, as they are not expected to get any luxuries in their flights, another key performance indicators apart for their customers’ expectations, is the financial perspective which focus in making sure they are still been profitable, this is achieve by Ryanair by always cutting the luxuries and making sure everything is to their basics.For example charging customers for extra luggage, making sure they print their own boarding pass or pay the penalty which is up to ? 60, offering services such as seat selection and priority boarding for an extra charge, these techniques helps the company reduce costs and increase profits . Focusing in the internal business perspective this can be providing customer support when any issues arise and making sure that their flights are meeting their schedules and as innovation perspective Ryanair is very clever with this as they innovate by finding new routes for their customers and competitive prices in order to maintain market position. Week 19, Activity 4Hospital cancer unit performance indicators of each of the E’s Economy: One performance issues that I’m sure must be important is to maintain cost to certain quantity when referring to getting new beds or material because the other ones are too old, this affects the patient comfort and the staff will have to deal with this resources that can be unsafe to use due to no having a reasonable budget, another one is no having the resources to innovate the drugs, no enough financial support to investigate and get new drugs that can help their patients. Efficiency: Referring to using the minimum amount of reso urces specially when referring to drugs can affect the patient health and the time of recovery, also no having the laboratory services available due to maintain the performance measurement can affect the quantity of patients treated and the staff motivation.Effectiveness: No having the time or resources due to maintain the performance can affect the health of any patient, in the other hand no having the resources to hire and train staff that can deal and provide this treatment is very concerning Equity: Proving access to everyone is crucial, due to the lack of resources and staff this is not always possible and this affects many life’s, is crucial to provide the treatment as soon as possible and often as needed to the patients to be able to save as many as possible. Personally I believe that a performance indicator in a hospital should not be the amount of money spend in treatment, in drugs, in innovating new treatments, training staff or proving comfortable atmosphere to the ir patients but the amount of life’s save.

Multiplier and Accelerator Theory Essay

Multiplier and accelerator theory The Keynesians, have offered a demand side explanation of the business cycle. According to them, the fluctuations in output and employment in the country are caused by fluctuations in aggregate demand. The ups and downs in aggregate demand are caused by changes in the volume of investment. The volume of investment is directly related to the marginal efficiency of capital. The investment increases in response to higher marginal efficiency of capital and decreases with the fall in the profit expectations of the entrepreneurs. The Keynesians further put forward the theory of multiplier which shows how the increase or decrease in investment causes multiplied changes in income and employment and thus heightens a boom or deepens a depression. The Keynesians failed as they did not explain the cyclical nature of the ups and downs in business cycle. J. R. Hicks and Professor Samuelson put forward a new theory of business cycle named as Multiplier and Accelerator Theory of business cycle.†¨Ã¢â‚¬ ¨Multiplier and Accelerator Theory†¨According to J. R. Hicks and Samuelson, the multiplier alone cannot explain the cyclical nature of the business cycle. It is the interaction between the multiplier and accelerator that explains the emergence of different phases of business cycle. The multiplier tells us that a change in the level of autonomous investment brings about a relatively greater change in the level of national income. The accelerator theory states that the current investment spending depends positively on the expected future growth of real GDP. When real GDP growth is expected to be high, firms anticipate that their investment in plants and equipment will be profitable. They, therefore, increase their total investment spending.†¨Ã¢â‚¬ ¨The concept of accelerator is not rival to the concept of multiplier. They are parallel concepts. The multiplier shows the effect of changes in autonomous investment to changes in income’ and employment. The accelerator shows the effect of changes in income to changes in induced investment. Professor Samuelson and J. R. Hicks model of multiplier accelerator offers quite satisfactory explanation of explaining turning points to business cycle.†¨Ã¢â‚¬ ¨Interactive role of multiplier and accelerator.†¨The multiplier-accelerator interaction theory of business cycle is explained now in brief. Let us assume a certain amount of autonomous investment is injected into the economy. This would generate an expansion of income many  times greater than itself on account of the operation of the multiplier mechanism. The increase in income would lead to rise in demand for consumer goods. The increase in demand for consumer goods induces more investment in the capital goods industries. The increase in investment would be much more than the increase in demand for consumer goods owing to the operation of the accelerator. The interaction of the multiplier and accelerator sets in the upswing of the trade cycle.†¨Ã¢â‚¬ ¨The rise in income and employment does not continue for a long time. The rise in income and employment progressively slows down. The reason is that the marginal propensity to consume starts declining with the rise in income in the upward swing of the business cycle. A decrease in consumption would result into a greater decrease in investment on account of reverse working of the accelerator A decrease in investment would lead to a greater decrease in income on account of the reverse working of the multiplier In short the combination of reverse working of the accelerator and multiplier sets in downward swing in the business cycle.†¨Ã¢â‚¬ ¨Interactive role of multiplier and accelerator†¨ †¨Ã¢â‚¬ ¨Ala = Increase in autonomous – investment†¨Ala = Increase in autonomous investment†¨Ay = Increase in income†¨Aid = Increase in induced investment †¨v = Size of the accelerator

Prescribing event?

Abstract This report provides information on a prescribing event, which is conducted for a 70-year-old woman, who is bed bound as a result of superficial wound on left sheen. The prescribing event is adequately structured to present important details related to patient’s condition, as her holistic needs have been thoroughly considered by the student district nurse, who has been accompanied by her practice teacher during the event. The prescribing decision taken by the nurse related to prescribing a primary dressing and Allevyn Gentle Border as a secondary dressing. It has been identified that this decision is evidence-based considering its extensive benefits, as outlined in research. Introduction The purpose of the essay is to describe and critically analyse a prescribing event in which I was involved in my nursing practice. The focus is on providing an evidence-based rationale of the prescribing event.Confidentiality StatementAs a student district nurse, Mary Brown is allowed access to the records of the client in this case, research subjects and operational business information. Information which is directly related to the client and may include paper records or oral communication is identified as strictly confidential. Thus, Mary Brown is limited to the minimum amount of confidential information that is required to accomplish the intended purpose of the prescribing event. Description of the Prescribing Event and Analysis of the Situation The student district nurse received a referral from the G.P. that Mrs D has a wound on the left sheen, is bed bound and needs wound assessment and treatment. The nature of the prescribing event is anticipated because I knew beforehand the reason for visiting the client. Except the student as an active participant in the event, other participants present were practice teacher, patient, and patient’s husband. The case is represented by a 70-year-old, bed bound female, with superficial wound to left sheen. Although the skin around the wound has been identified as extremely dry and fragile, the student nurse has also recognised it is well creamed. Upon assessing the client, no other broken areas have been noticed. Patient is using pads for incontinence, gets carers 4 times a day, has hospital bed and mattress, cushion and a hoist. According to patient’s husband, she scratched the wound’s area and it broke. In the process of examining the holistic needs of the client, the student has considered the history of the present complaint (Marcum et al., 2010). This included conducting OPQRSTU mnemonic by exploring pain history checklist, such as onset of pain, palliative factors for pain, quality of pain, region of body or area affected, severity of pain, timing of pain, and how it affects ‘U’ in patient’s daily life. The student has clearly differentiated that patient’s complaint is simply a wound rather than a lesion (Tjia et al., 2012). Moreover, the student has thoroughly explored patient’s past medical history, family history and social history by relying on the cooperation of patient’s husband. Specific question were asked in order to determine patient’s susceptibility to chronic pain and injury. Patient’s exposure to hazards has been determined is minimal considering that the bed bound woman is a non-smoker (Marcum et al., 2010). In this case, the student nurse has decided to prescribe 50-50 Paraffin cream. As part of the medication assessment in the prescribing event, the student asked patient for allergies. However, no allergies were mentioned by client at that point. Other aspects of considering patient’s holistic needs included clinical investigations and physical examination. The student measured patient’s temperature and took a swab for microbiological analysis (Bradley et al., 2007). The physical examination involved careful physical assessment of the wound and wo und’s area. Decision Making and Actions Taken P. and Tissue Viability Nurse referral has not been indicated because the student nurse has confirmed that the diagnosis is clear and does not need referral. This means that there are no any severe aspects related to patient’s diagnosis. In the decision making process of the student district nurse, certain considerations have been made in an attempt to reach a relevant prescribing decision (Bradley et al., 2007). By concluding that patient’s wound is simple and lacks any signs of severity, the student concluded that the selection of a primary dressing and Allevyn Gentle Border as a secondary dressing is justified because it is evidence-based (Junqueira and Carneiro, 2005). Patient expectations for a fast recovery of the wound have been thoroughly considered by the nurse while making that particular decision for administering specific types of dressings. It is important to note that the decision of the nurse to prescribe a primary dressing and Allevyn Gentle Border as a second dressing is reasonable considering the wound’s condition which has been determined after professional assessment and careful physical examination (Guarnera et al., 2007). The primary dressing that was prescribed for patient has been indicated as a paraffin gauze dressing. It has important features, such as soft paraffin base, comprehensive size range, and sterile leno weave presentation. The major benefit of the prescribed primary dressing is that it can soothe and protect the wound as well as open up the passage of viscous exudates, which can take place into the prescribed secondary dressing (Chaby et al., 2007). The fact that the prescribed primary dressing is not medicated shows that it can be ideally used with a topical antiseptic of choice. It can be indicated that the mnemonic EASE has been applied in the decision making process of the prescribing event. The product has been identified as rather effective, as all products from the Allevyn Gentle Border range have been especially designed for individuals with fragile and extremely sensitive skin (Chaby et al., 2007). This type of dressing has a soft silicone gel adhesive, which makes it a convenient option for patient’s condition considering the capacity of the dressing to minimise trauma to the wound when the dressing should be changed. Moreover, this contributes to avoiding patient pain and ensuring adequate care (Guarnera et al., 2007). The effectiveness of the prescribed dressing is evident at its triple-action technology, which contributes to maintaining optimal balance in fluid while the wound is being healed. The choice of Allevyn Gentle Border as a secondary dressing is an appropriate decision made by the district nurse because the dressing provides optimal comfort to patient and it is easy to be applied and removed. The product is suitable for this patient, as no allergies have been reported during the initial assessment conducted by the student (Chaby et al., 2007). In addition, the use of the prescribed secondary dressing is completely safe, as patient can even take shower without any problem given that the dressing is shower-proof. The prescription is cost-effective, as a box of 10 Allevyn Gentle Border dressings (7.5 cm x 7.5 cm size) costs approximately ?22.44, and a box of the same type of dressings (10 cm x 10 cm size) is approximately ?29.99 (Hurd et al., 2009). In a research by Hurd et al. (2009), the focus has been on presenting sufficient evidence of the effectiveness of Allevyn Gentle Border. The authors of the research based their evaluation on a multi-centre clinical assessment, which was conducted in 2008. One of the most important conclusions provided by researchers was that this type of dressing was suitable for the specific wound type treated in almost 95% of patients who participated in the study (Chaby et al., 2007). It has been emphasised that patients’ wounds had healed prior to the end of the specified study period. There was substantial evidence indicating a reduction in wound area and depth upon presenting the final assessment of patients. Moreover, there was significant evidence of a reduction in the precise level of exudates in the wound, which applied to the period between baseline and final assessment (Hurd et al., 2009). There was also a visible reduction in the median percentage of devitalised tissue upon conclu ding the final assessment of patients. In order to assess the appropriateness of the prescribed dressing, the student district nurse demonstrated the initial consideration that the process of prescribing wound products cannot occur generically. The nurse has determined that this type of dressing is appropriate to patient’s condition. As presented in research, Allevyn Gentle Border dressing is found to maintain moisture, implying the inability of sticking to the wound (Chaby et al., 2007). The prescribed dressing belongs to the group of hydrocolloids. The qualities of hydrocolloid dressings have been considered by the student in providing an optimal healing environment, insulation and autolytic debridement. In terms of outlining the advantages of this type of dressing, it is essential to note that hydrocolloid dressings are impermeable to bacteria and other contaminants (Guarnera et al., 2007). The most important advantage is that they do not adhere to the wound but to the intact skin near the wound. However, a sign ificant consideration should be given to the fact that hydrocolloid dressings are not recommended for wounds with extremely heavy exudates, or in the presence of infection. The frequency of dressing changes depends on the severity of patient’s wound (Hurd et al., 2009). Yet, it is important to note that the primary dressing should be changed on a daily basis, while the secondary Allevyn Gentle Border dressing should be changed every 3 days (King, 2003). There have not been considerable side effects associated with the use of the prescribed secondary dressing except slight nausea in rare cases. In the process of negotiating a contract, it is essential to note the aspects of concordance and adherence. The student demonstrated a high level of negotiated concordance in the sense that sufficient information was provided to client including possible side effects, the costs of dressing and the impact on lifestyle. In an attempt to promote greater adherence of client to the prescribed treatment, the student district nurse clearly informed client about the two types of dressings that were prescribed, as well as how to use them and their benefits (Bradley et al., 2007). It has been suggested to both client and her husband to record the time of dressing changes, which served as an additional motivating factor to client to monitor the condition of her wound. The nurse demonstrated her competence in conducting effective communication with client considering that she is from the elderly population, which implies a focus on making the prescribed treatment simple (Hurd et al., 2009). Ther efore, the contract between the nurse and client was considered effective in terms of concordance and adherence. Implications for Future Practice This event is quite important for my future practice and learning because it has provided me with a relevant opportunity to apply all essential steps of a prescribing event in practice. Such a practical experience in prescribing has made me more self-confident in the procedures required to indicate a properly conducted prescribing event in the future (Bradley et al., 2007). I would follow the same model of prescribing for any future similar situation, as I find it effective and reliable in bringing an optimal treatment option to client. I have extensively focused on client’s holistic needs, as this is considered fundamental in delivering adequate care and make an informed decision regarding client’s complaint (King, 2003). I am prepared to expand my prescribing experience in the future by actively participating in similar events and acting in accordance with strict nursing and prescribing principles outlined in the field. Reflection The prescribing event provided an opportunity to learn more about the stages of prescribing and making the best possible decision in a similar situation as the one faced by client. However, I am aware that such a decision may differ upon considering the details of another case, with different aspects of complaints. This means that I should be adequately prepared to encounter different prescribing scenarios (Hurd et al., 2009). I have not experience any major problems during this experience. Yet, I have learned a lot about wound care in relation to this incident. The treatment of this condition may be challenging under particular circumstances especially among the elderly population (King, 2003). Self-monitoring and management of wound may be inappropriately done and thus such individuals may need the assistance of a family member or nurse in order to adhere to the schedule outlined in the prescribing event. Conclusion This report provided significant information about a prescribing event in which a student district nurse participated, accompanied by her practice teacher. The prescribing event was based on an incident with a 70-year-old female, who was identified as bed bound due to superficial wound to left sheen. The nurse critically analysed the situation and demonstrated a prescribing decision that a primary dressing should be used as well as Allevyn Gentle Border as a secondary dressing (Hurd et al., 2009). The prescribing decision was adequately justified given that the nurse provided solid evidence of the benefits of using this type of dressing. However, the only limitation considered in this event is that the nurse may not have invested sufficient time to explore the case in detail (Chaby et al., 2007). Despite this limitation, the student expressed an opinion of increased self-confidence that could help her in similar prescribing situations in the future. References Bradley, E., Hynam, B. and Nolan, P. (2007). ‘Nurse Prescribing: Reflections on Safety in Practice’. Social Science & Medicine, vol. 65(3), pp. 599-609. Chaby, G., Senet, P., Vaneau, M. et al. (2007). ‘Dressings for Acute and Chronic Wounds: A Systematic Review’. Archives of Dermatology, vol. 143, pp. 1297-1304. Guarnera, G., Tinelli, G., Abeni, D., Di Pietro, C., Sampogna, F. and Tabolli, S. (2007). ‘Pain and Quality of Life in Patients with Vascular Leg Ulcers: An Italian Multicentre Study’. Journal of Wound Care, vol. 16, pp. 347-351. Hurd, T., Gregory, L., Jones, A. and Brown, S. (2009). ‘A Multi-Centre In-Market Evaluation of Allevyn Gentle Border’. Wounds UK, vol. 5(3), pp. 32-44. Junqueira, L. C. and Carneiro, J. (2005). Basic Histology. Rio de Janeiro, Brazil: Lange. King, B. (2003). ‘Pain at First Dressing Change after Toenail Avulsion 2: Findings and Discussion of the Data Analysis’. Journal of Wound Care, vol. 12, pp. 69-75. Marcum, Z. A., Handler, S. M., Wright, R. and Hanlon, J. T. (2010). ‘Interventions to Improve Suboptimal Prescribing in Nursing Homes: A Narrative Review’. The American Journal of Geriatric Pharmacotherapy, vol. 8(3), pp. 183-200. Tjia, J., Gurwitz, J. H. and Briesacher, B. A. (2012). ‘Challenge of Changing Nursing Home Prescribing Culture’. The American Journal of Geriatric Pharmacotherapy, vol. 10(1), pp. 37-46.