Importance of Advertising and Promotion in Business

Importance of Advertising and Promotion in Business Task 1:- The three communicational theories of business Electronic theory: understands the dynamic communication aids in delivering messages clearly to the receiver. The process of the electronic theory is t is based on, and uses the language of, electronics. Emails, smart phone messaging system are using the electronic theory which information will be delivered in electronic ways. Social environment theory- is based on the workplace. It is essential to understand to whom we are talking their position. We also have to respect the rules and culture while communicating to each other. Rhetorical theory: this theory targets not only the receiving message but also the respond produced. The information and Communication technologies are changing in day to day life style. They are improving the way a message delivers to a audience. The ways of adverting are using website, other company website banners, classified, multimedia presentation, flyers and posters. The type’s advertisements are Product advertisement which is selling a single product such as mobile phones, electronic goods. Product advertisement only targets a limited people who will be using that product or services. Business advertisement is to make the company brand familiar to the audience. For example the brands most commonly known by the people are Nike, Timberland, Apple products. Service advertisement suggest the advertises service. Examples of service advertise are Government, Tourism and banking. As the latest technologies are gradually getting demand, advertising in a website will be idle for targeting the customers. Most of the users browse and prefer to shop online. In order to sell produ cts online it is essential to details every specification of the product so that it will be easy for the clients to understand how the product or services will work before they purchase. Main important information that should be displayed if using website for advertisement is the company name, product name and contact information. The most popular online shopping website are ebay and amazon which allow many suppliers to sell product online and also allows the clients to review the services they get while shopping online and which may help the users who visit the product to understand a general knowledge on how the services are given to the customers. The technology is changing people on how they shop. Most of them prefer shopping online and even the high street retailers are making their products available online as well. The important advantage or using website to advertise product online are the product can be advertised in the same country or make it visible for other countries a s well. Task 02 The Role and Importance of Advertising Advertising is part of Marketing. In order to stimulate customer response always the advertisement is a good opportunity for the company to promote. The more people see the product/service, the more they feel like buying it. So many companies rely on advertising these days to boost sales of their products or services, to build a connection with their audience and to create competition with their rival firms There are different types to gain customer’s awareness like advertising, and promotion, Also there are different places that advertisements can be positioned, using the metro, trams, buses, restaurants and so on The advertising objectives should support main company’s goal and should be discussed with company-client in order to avoid misunderstanding. The advertising roles are based on company’s marketing strategy, like; * Increase sales * Increase brand awareness * Supporting other market efforts Advertising gives companies and businesses the opportunity to build up a brand and an identity. A recent example of this having great success is with the Apple brand. The distinct adverts in both TV andprintform are instantly identifiable as the companys own and give it an identity as a clean, modern and reputable brand. Advertisements need to relate to current trends and sell both a product individually as well as the company as a whole. If an advertisement succeeds at both it can help draw an audience to the product or service and build a relationship between the consumer and company. Establishing this connection should lead to a boost in sales for the business. One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they become walking billboards for your business without you having to spend additional money on ads to create it. Advertising locally through newspapers and fliers as well as billboards can be an effective source of it when your business is up-and-coming, but expanding your advertising sources becomes important as you grow. You can extend your advertising approach out to television commercials as well as radio in order to reach wider audiences, but the revenue from your business should be able to pay for it costs for these methods to bring you the value you are looking for. Creating an assortment of advertising and marketing techniques will help you to reach many different customer bases. Identifying a target market to advertise your business to is also very valuable, because a target market of customers will be more interested in your business than trying to appeal to masses of people with varying interests. Making sure that enough people know that you exist who are naturally interested in your product as a target is a great way to bring in customers and increase the profit of your business. Creating an impulse in potential customers to purchase your product is very important when it comes to advertising. It can be easy to create it that puts your customer in a mindset not to purchase your product, either by unintentionally avoiding the sale of your product by focusing on information or topics that draw attention away from your product. Be sure to study the needs of your target market to get the best results. In modern times the importance of advertising your business is no different. Without an audience for your product or service, you will not attract enough customers and will not make enough sales to keep your business doors open. Task 03 Below the line Techniques and their usage. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. In organizational business and marketing communications,below the line is anadvertising technique. It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. thanAbove the linestrategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above the line is a type of advertising throughmediasuch asTV,cinema,radio,print,bannersand search engines. Below the line advertising typically focuses on direct means ofcommunication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates.With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising. In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. Examples of BTL promotion are: Sales promotion Direct marketing and direct mail Public relations (PR) Sponsorship Personal selling Branding and merchandising Packaging Telemarketing Trade fairs and exhibitions Sales promotions These offer customers incentives to encourage them to buy goods and services. In B2C markets, typical sales promotions include: BOGOF (buy one, get one free) offers price discounts (10% off this week) giveaways competitions to win holidays or cash prizes Direct mail This enables a business to target existing and potential customers with its sales messages. Direct mailing is a productive way of promoting to existing customers for several reasons. Task 04 Ability to plan integrated promotional strategies A company can employ various promotional techniques in order to communicate with the target market, techniques that form the promotional mix. Depending on the communication means, the promotional techniques can be: Direct communication techniques – focused on creating a relationship with each client Indirect communication techniques – based on mass communication, the message in identical for a high number of potential customers ( advertising, public relations, sales promotion This definition outlines the key purposes of the marketing function. These are: to compete in a competitive marketplace to identify and anticipate consumer requirements and then satisfy these requirements to make a profit. As a market-orientated organization adidas continuously identifies and reviews consumers’ needs to ensure its products meet these needs. It aims to exceed customer expectations by adapting its product portfolio to meet the changing needs of consumers. It is this focus on its customers, teamed with product and marketing innovation, that plays a key role in adidas’ success. Every organization must look at its marketing in relation to the marketing mix. The marketing mix, often referred to as the 4Ps, is a means of assessing how to balance the elements of the mix in order to meet customers’ needs. The elements include: the right product sold at the right price in the right place using the most suitable form of promotion. No two businesses are identical, as such, every organization must decide on its own balance of the 4Ps to suit its consumers’ needs. There are many internal and external factors that will influence an organization’s marketing mix. Key factors include the size of the business, the markets it operates in and available resources. References eHow, The Electronic Theory of Business communications, [online] Available : http://www.ehow.com/facts_7457569_electronic-theory-business-communications.html How to choose an advertising agency, [Online], Available:http://www.inc.com/guides/201108/how-to-choose-an-advertising-agency.html Bovee, Courtland L., Thill, John V. (1992). Business Communication Today. New York, NY: McGraw Hill Inc. 2 Herta A Murphy, Herbert W Hilderbrandt (1991).Effective Business Communications. New York, NY: McGraw Hill Inc. 3 Ross, R Reed, Brian G Long ( 2004). The Win / Win Negotiator: How to Negotiate Favourable Agreements That Last. Singapore: Pocket Books. Kitchen , P., Ilchul, K., Schultz, D. (2009). Intergrated Marketing Communications: Practice Leads Theory.Journal of Advertising Research, (December), 531-546. Retrieved fromhttp://moodle2.lsu.edu/pluginfile.php/219255/mod_resource/content/1/IMC_Practice_Leads_to_Theory.pdf McGrath, J. (2010). Using means-end analysis to test integrated marketing communications effects.Journal of Promotion Management, 16(4), 361-387. Retrieved fromhttp://web.ebscohost.com.libezp.lib.lsu.edu/ehost/[emailprotected]vid=1hid=8bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl

great gatsby :: essays research papers

The Great Gatsby The Great Gatsby, by F. Scott Fitzgerald, contains many literary devices. One of such devices is characterization, the author’s method of describing characters. In this novel, the author creates many of the characters to be superficial. Through their actions, comments, and descriptions, Fitzgerald gives the reader an idea of the characters. One such character proves to be Daisy. Although she had fallen in love with Gatsby when she first met him, when he was at war she quickly wanted something to shape her life. Because of the wealth and lifestyle involved, she chose Tom Buchanan as her husband. Later, we see that Daisy still loves Gatsby, and cheats on Tom because of this. This act shows that she is disloyal and shallow. Daisy believes that she can go on with life however she wants and not have to worry about those she affects. She was the driver of the car and killed Myrtle, yet she let Gatsby die because of his love for her. Daisy abused Gatsby’s emotions, and then left the area with Tom to get away from the destruction they caused. These are ways in which Daisy proved to be a superficial character. Another character who displays such qualities is Daisy’s husband, Tom. Tom is even more dishonest than Daisy, a notion that begins taking shape with the discovery of Tom’s "girl" in the city. Tom proves to be a man of little morals. Although he confronts Daisy about morals in her relationship with Gatsby, Tom has his own woman on the side. Also, he lets this fact be known by others as though it does not bother him, an exposing of his nature. Later, after Myrtle is killed in the accident, Tom shows sadness, but not remorse. Tom then instructs George to murder Gatsby, an act that comes more from a heart seeking revenge for Daisy than for Myrtle.

Beyond Rivalry Essay

During childhood, sisters and brothers are a major part of each other’s lives, for better or for worse. As adults they may drift apart as they become involved in their own careers, marriages and families. But in later life, with retirement, an empty nest, and parents and sometimes spouses gone, brothers and sisters often turn back to each other for a special affinity and link to the past. â€Å"In the stressful, fast- paced world we live in, the sibling relationship becomes for many the only intimate connection that seems to last,† says psychologist Michael Kahn of the University of Hartford. Friends and neighbors may move away, former coworkers are forgotten, marriages break up, but no matter what, our sisters and brothers remain our sisters and brothers. This late- life bond may be especially important to the â€Å"Baby Boom† generation now in adulthood, who average about two or three sibling apiece. High divorce rates and the decision by many couples to have only one or no children will force members of this generation to look to their brothers and sisters for support in old age. And, as psychologist Deborah Gold of the Duke Center for the Study of Aging and Human Development points out, â€Å"Since people are living longer and are healthier longer, they will be more capable of giving help. † Critical events can bring siblings together or deepen an existing rift, according to a study by psychologists Helgola Ross and Joel Milgram of the University of Cincinnati. Parental sickness or death is a prime example. Ross and Milgram found that siblings immersed in rivalry and conflict were even more torn apart by the death or sickness of a parent. Those siblings who had been close since childhood became closer. In a study of older people with sisters and brothers, Gold found that about 20 percent said they were either hostile or indifferent toward their siblings. Reasons for the rifts ranged from inheritance disputes to animosity between spouses. But many of those who had poor relationship felt guilt and remorse. A man who hadn’t spoken with his sister in 20 years described their estrangement as a â€Å"festering sore. Although most people in Ross and Milgram’s study admitted to some lingering rivalry, it was rarely strong enough to end the relationship. Only 4 out of the 55 people they interviewed had completely broken with their siblings and only 1 of the 4 felt comfortable with the break, leaving the researchers to ask, â€Å"Is it psychologically impossible to disassociate oneself from one’s siblings in the way one can forget old friends or even former mates? † As brothers and sisters advance into old age, â€Å"closeness increases and rivalry diminishes,† explains Victor Cicirelli, a psychologist at Purdue University. Most of the elderly people he interviewed said they had supportive and friendly dealings and got along well or very well with their brothers and sisters. Only 4 percent got along poorly. Gold found that as people age they often become more involved with and interested in their siblings. Fifty- three percent of those she interviewed said that contact with their sisters and brothers increased in late adulthood. With family and career obligations reduced, many said they had more time for each other. Others said that they felt it was â€Å"time to heal wounds. A man who had recently reconciled with his brother told Gold, â€Å"There’s something that lets older people put aside the bad deeds of the past and focus a little on what we need now†¦especially when it’s brothers and sisters. † Another reason for increased contact was anxiety about a sister’s or brother’s declining health. Many would call more often to â€Å"check in† and see how the other was doing. Men especially reported feeling increased responsibility for a sibling; women were more likely to cite emotional motivation such as feelings of empathy and security. Siblings also assume special importance as other sources of contact and support dwindle. Each of us moves through life with a â€Å"convoy† of people who supply comfort and nurturance, says psychologist Toni C. Antonucci of the University of Michigan. As we age, the size of the convoy gradually declines because of death, sickness or moving. â€Å"Brothers and sisters who may not have been important convoy members earlier in life can become so in old age,† Gold says. And they do more than fill in gaps. Many people told Gold that the loneliness they felt could not be satisfied by just anyone. They wanted a specific type of relationship, one that only someone who had shared their past could provide. This far- reaching link to the past is a powerful bond between siblings in later life. â€Å"There’s a review process we all go through in old age to resolve whether we are pleased with our lives,† Gold explains. â€Å"A sibling can help retrieve a memory and validate our experiences. People have said to me, â€Å"I can remember some with my spouse or with friends. But they only person who goes all the way back is my sister and brother. † Cicirelli agrees that reviewing the past together is a rewarding activity. â€Å"Siblings have a very important role in maintaining a connection to early life,† he says. â€Å"Discussing the past evokes the warmth of early family life. In validates and clarifies events of the early years. † Furthermore, he has found that encouraging depressed older people to reminisce with a sister or brother can improve their morale. Some of the factors that affect how much contact siblings will have, such as how near they live, are obvious. Others are more unexpected-for example. Whether there is a sister in the clan. Cicirelli found that elderly people most often feel closet to a sister and are more likely to keep in touch through her. According to Gold, sisters, by tradition, often assume a caretaking and kin- keeping role, especially after the death of their mother. â€Å"In many situations you see two brothers who don’t talk to each other that much but keep track of each other through their sisters,† she says. Researchers have found that the bond between sisters is strongest, followed by the one between sisters and brothers and, last, between brothers. Sisters and brothers who live near each other will, as a matter of course, see more of each other. But Cicirelli says that proximity is not crucial to a strong relationship later in life. â€Å"Because of multiple chronic illnesses, people in their 80s and 90s can’t get together that easily. Even so, the sibling seems to evoke positive feelings based on the images of feelings inside. † Gold’s finding support this assertion. During a two- year period, contact among her respondents decreaed slightly, but positive feelings increased. Just the idea that the sibling is alive, that ‘there is someone I can call,’ is comforting. † Although older people may find solace in the thought that their siblings are there if they need them, rarely do they call each other for help or offer each other instrumental support, such as loaning money, running errands of performing favors. â€Å"Even though you find siblings saying that they’d be glad to help each other and saying they would ask for help if necessary, rarely do they ask,† Cicirelli points out. Gold believes that there are several reasons siblings don’t turn to each other more for instrumental help. First, since they are usually about the same age, they may be equally needy or frail. Another reason is that many people consider their siblings safety nets who will save them after everything else has failed. A son or daughter will almost always be turned to first. It’s more acceptable in our society to look up or down the family ladder for help than sideways. Finally, siblings may not turn to each other for help because of latent rivalry. They may believe that if they need to call on a brother or sister they are admitting that the other person is a success and â€Å"I am a failure. † Almost all of the people in Gold’s study said they would rather continue on their own than ask their sister or brother for help. But she found that a crisis beyond control would inspire â€Å"a ‘rallying’ of some or all siblings around the brother or sister in need. † Despite the quarreling and competition many people associate with the mere mention of their sisters and brothers, most of us, Gold says, will find â€Å"unexpected strengths in this relationship in later life. †

Creative Piece Cheating Death Essays

Creative Piece Cheating Death Essays Creative Piece Cheating Death Essay Creative Piece Cheating Death Essay Essay Topic: Creative Today there was is hope, chance. Beneath the crimsoned, broken pain, insecurities continue to devour the single beating flesh beneath my chest. There it laysthe broken link which withstands the feelings that ache. Withstanding the diminished, breathless air, I fail to understand the absence of being. No longer able to see the hurt in your ardent eyes I feel the want to be with what is lost. Fading into the pasty dark, I have every reason to despise you for letting me go, letting me slip back into unconsciousness.It was thereI remember. I cannot touch it. I used to pass it every day. How could a human forget those sacred words beautifully scrawled across the white paint, in Black-Eternal ink?You are under a curse, for your whole nation has been cheating me. Malachi 3:9Ghosting past this entrance to death, witnessing this beauty asks too many questions. Why does my hand prevent itself from feeling the scratched indents of foretold stories engraved on this Wall?Fear is only in our minds even though it hungers for the naà ¯Ã‚ ¿Ã‚ ½ve and shatters every hopeful thought and empties your heart andHere begins the emptiness. I cannot fear more than death. No thoughts allowed, the nature of the mind is restrained to white space. You cannot hide the pure desire for emptiness as the guilty thoughts explore your mind. Wishing to stay awake, for that second longer, I can never reach the switch to rescue life again. A part of me knows, one day, just maybe, one day, I can return to life. Perceiving the world through faded eyes implants the immoral statuses within.Trying to seek the truth beneath your eyes, the breathing flames numb my heart. To see you infected, by this senseless tumour, persisting never to let go. But one day I will be; I thrive to reach beyond all ideology, to end this idiocy; you will, once again, be able to be with me when I return.I found myself glancing to the other side. I had been there, once. Where the unknown normality grows. Loose ends tied in my w orld; I yearn to touch the golden creatures before the emptiness. My perception deceived, you could not cannot see me anymore. The uncontrollable longing to sprint, spreading the clipped wings of time. Go. Run. To where and how? To the past to retrieve the life lost. There was no way out, I had to go back. As they wired my body below I felt surges that helped return, flashing through streams of consciousness, urging, gasping to see you again.Moments controlled the existence of death, inducing life. But in between us was The Wall. What emerges behind The Wall? Clones. Originality. Unfinished, natural life. Controlled, possessive and twisted views, hidden behind the barrier, preventing my return. I cannot look past the glass.Incessantly transgressing that boundary of otherness, there is no true way I can pause my existence much longer, for there is no other reason to stay; it is healthier to live as two, combined, than stand as one, alone. My identity, stolen. The one feature that I c ould call my own was now lost. The disorientation, heightened by the entirely ambiguous ending of life itself. Until. Until what? Until the angel of death evokes the innocence beneath the heavens? Nountil the destiny of life is fulfilled with the seamless understanding of your individual prophecy and rejects any invidious comment that destroys your inner-voice.I cannot find you. The real you, the Truth. Its hiding who you are, deep down there, in that transgression of hope. Through all the lies I desperately seek for the empty teardrops. Deceiving my invidious mind, youre standing there, in front of me. I cannot reach you. So I walked away leaving no-one to hold the mask that causes my exhilaration. Why can you not bring me back? I Am Watching You, Holding My Hand. But They Are Trying To Leave Me Here, On This Side.Grasping your presence helped the restraint of the essence inside me. Walking away did not help beyond the pain, although I left without understanding the true height of tenderness that still manipulates my dreams; dreams in which the pavement shines like silver until reality streaks that true burning nightmare of this strange existence.Nothing deceives me but the lies that you give, the lies that run through the soul of my mind. You dont understand the feelings that you have captured within my every diminishing thought. I want to run further. To release my mind from the burning passion that writhes my veins but the need to stay within a small perimeter of your shadow conjoins me until it is your turn to go, to join me on this side.Honesty lays a lonely word. Rare to be heard, the honesty released the death of images drenched in hate. I cannot distinguish the power beneath the revulsion. There is every reason to crush the pumping vein that injects my corpse with poison. Silent screams repulse my lips, desiring to gasp, to breathe. But what is there reason to? Our shadows no longer stitched, our rose reducing petals. So why is there a constant though t of forgetting everything you are not? Erasing the things you could have been, erasing the tears, scarring my puppeted face. Stringed from rejection, pain and torment puppeteers my broken limbs, the white coats hold me.We were not liars then. I am not a liar now. We both watched the broken yesterday and I longed for tomorrow, together. Always on display, I close my eyes to see past the pain of dark.Today, unable to wake I lay illusive to the shreds of my heart, wounding my expression. It hurts to witness the human echoes, re-lived through the nightmares of my dreams. Bring me past the hurt, the agony of watching the unreachable. Why can you not cross over too?Startled by the dusted gasps of forced air that respond to the crippling need for suffering I believe the shadows that whisper your life and fade mine. What blinds their bright eyes, unseen to the day, with the unthoughtful death of the truth? What reflects mine the envious shade of green? Temptations to end the sickening thou ghts of preventing my life fulfil the emotions of ghostly hauntsUntrue to the world, there are no essential extensions beyond the blank colour of living. NothingnessEmpty. Thus what fact of life presents the immortal eternity of insipid day? The burning wish for the vile expressions to disappear, tortured my thoughts. The containing of these emotions pains the eyes, watching the memories drift by the expressionless seams that reduce the image to shreds. Why does this reckless behaviour pursue beyond the crazed insanities? Why is this episode taking so long, like a deplorable dawn, continuing the revulsion?I cannot seek through this mindless minefield to find the meaning of how I startled you. I have lost you. Through all the unnecessary disputes of hiding this anguish, came the hopelessness. Lost. Damaged by the insufferable healings, the dawn breaks through. Another day, another time. Now will take my life to hold on to the dead ghost you have become. Without the laughing grimaces, there cannot be a strand of a possibility that this will return to ordinariness, unless there is saviour of this democracy.I have fortunately become comfortably numb. Longing for safety, a content, distinguished life creates disturbance since adopting a treacherous, deceived living. There stood a misunderstood portrait glaring, incessantly, back at the shattered reflection illustrating the possessed front diminished by the aching breaths. What I saw, cannot be taken back. What I heard cannot be forgotten. The nauseating pearled eyes scowl at the forgotten side of me. The crystal visionary protected you from my touch. I can see you but I cannot reach you from this side.Here begins a torn moment when I stare at that beautiful, wondering place and see nothinghere begins the fragile moments that scare me the most. Arms outstretched, desperately seeking past the shallow graves to find Someone, Something, Anything. The flames of hesitation smoulder the earth to the hellish nightmare belo wlying here on the floor helps see beyond reality, patiently drowning in regret and hope. From this perspective the sky can be seen, the smoking flamed sky, ruined from the eternal loss of life. Is eternal accurate, or will this transparent life end?Promises abandoned deep from the shrieking cries, everyone leaning on nothing. Left behind the settling dust, lays the small, tight walls, surrounding the echo of quiet sound, the vividly dull poster, strung from one corner, and the light. Bleak and flickering. What thought required me to enter the tortured bricks of crimson? How did my tortured soul end up wishing to live life, if still life, like this dreary spirit?Last hopes suspended, entering the mirrored reflection paved the road to hell, whilst the images on my side were suffering, but right. Rules and regulations followed forprotection. I think. There is a different atmosphere on this side, stranded, less appealing. I want for nothing than to recede towards what once was.Calm and ready, I progress towards the Wall. Fighting to clamber beyond the glass, the need for water to tremble down my face, to feel again, pushes me towards the boundary. I will step beyond this shield, I will go back. Capturing the moment in the music of mind gives one chance. The soul escaping through the taped up hole, triggers the emotional privation and screams pierce the splintered hearts, wreathed in bandage.Me? Eyeballed by white coats told an odd story. What was happening now? Am I Alive Again? Sightless to the happening, drowsiness mumbled through the watered silence.A familiar hand grasped mine as I felt my eyes flicker back into my body.Dont let go of me. I dont want to go back without you, I was am scared.Within you I lose myself. Without you I find myself wanting to become lost again. I am not leaving now. Im just sleeping.

London and Composed upon Westminster Bridge Essay Example

London and Composed upon Westminster Bridge Essay Example London and Composed upon Westminster Bridge Paper London and Composed upon Westminster Bridge Paper Essay Topic: Poetry The two poems, London and Composed upon Westminster Bridge, show two different perspectives of the city and its inhabitants. Both poems illustrate the poets views on London which are quite diverse yet still have similarities in their respective outlooks. London portrays Blakes views about the city and the people that inhabit it as a direct comment on the oppressive, industrialised, hierarchical society in which it was written, emphasizing some of the key themes of the poem including suffering, corruption and devastation. In comparison we see the poem Composed upon Westminster Bridge in a very different light. It demonstrates the beauty of the city and its freedom describing London as a majestic sight. These poets from the Romantic period in literature believed that children were innocent and uncorrupted, vulnerable yet a source of hope, A child more than all other gifts that earth can offer to declining man, bring hope with it, and forward-looking thoughts. Both poets convey their anger and concern about the corruptive influence that the older and more powerful members of society had on the rest of the population. This concern is mirrored in their style of writing as both poets believed in making their poetry accessible to the ordinary and less educated members of society and did this successfully by using simple and un-elaborate diction. Wordsworth effectively uses the technique of personification in order to portray the false fai ade the city presents in the absence of people. This is evident when Wordsworth writes, The City now doth like a garment, wear the beauty of the morning; silent, bare. This delivers the idea that the morning symbolizes a false representation of London as well as his use of a simile that delineates it as a cloak, hiding the true meaning. This suggests that the beauty and calm are illusory and conceal the pain and suffering beneath. I feel that the word bare is significant as it symbolises the lack of people, whilst creating a calm, idealistic place free from all the bounds society, a world much sought after by the romantics. It is a powerful image at odds with the mo dern world. It is interesting that the idea of bareness, in the poets mind, relates to hope and opportunity. In the overcrowded modern day London, the notion of opportunity relates more to the busy and efficient nature of the place than the emptiness. This is associated heavily to a point expressed in the poem, which is the absence of people from the city whilst the nature around flourishes. Wordsworth implies that the splendour of the city is a direct result of the exemption of people and the society they live in. We see this when he writes, All bright and glittering in the smokeless air. This gives the reader the impression of a tranquil, stunning and striking view of London, yet I feel Wordsworth is savouring this moment, with full knowledge that a sight so touching in its majesty will not last. Wordsworth is voicing an attack on the prevailing industry of the period when he writes smokeless air which implies that industry and people are destroying the nature, which is personified throughout the poem in this absence of people. The hyperbole Neer saw I, never felt, a calm so deep! suggests a more ominous, cynical tone where the city in all its beauty is asleep and its mighty heart lying still has yet to stir. Figuratively, when the sleeping beauty awakens it becomes a powerful wave tearing apart this nature and freedom. This is demonstrated by the image of the free-flowing river that exists in the city. There are some key contrasts and similarities developed in the poem London that is centred on the theme of suffering. Without delay we are struck with the use of I, therefore reading the poem through the eyes of the writer creating a more personal and intimate perception of London. As well as this Blake uses the traditional form of alternate rhyming lines to replicate the repetitive predictability of the circle of suffering. Another key contrast between the poems is the volume of people around the city. Blake uses the technique of repetition to reiterate and emphasize that this suffering is everywhere. We see this when he writes, In every cry of every man In every voice, in every ban. This gives us the impression that the poem is one of protest and the word ban in particular suggests an anti law attitude from Blake and a view that peoples freedom is compromised. Freedom is a key theme demonstrated in both poems however in completely different ways as Wordsworth presents the city with freedom whilst Blake portrays a city where its people and even children are enslaved. This is conveyed when he writes, The mind-forged manacles I hear. This suggests that it isnt just external restrictions that were placed upon the people of London, but they themselves allow those in power to place the restrictions by not fighting the injustice of it all and so the people are now powerless to change anything. Moreover Blake has effectively used alliteration to bring power to the sentence along with the word manacles, which gives a real feeling of restraint along with a graphic impression of unbreakable handcuffs on the hands of every man. This links with a saying by philosopher Rousseau, Man is born free, yet is everywhere in chains. This represents a key theme presented in Blakes poem, the idea of mans liberty being affected by capitalism and the state. This is made explicit when even the river, a natural phenomenon is chartered suggesting it is owned and corrupted. In comparison we see the river glideth at its own sweet will in Westminster portraying that nature has no restrictions and it is man and society that places these restrictions upon each other. Blakes poem demonstrates an attack on the church and institutions that he felt were corrupt and legitimized the suffering of children. This is shown when he has written, how the chimney sweepers cry, Every blackning church appals. This brings connotations of death along with the irony that the church is causing this suffering and death instead of bringing peace and unity to the world. The word blackning is particularly effective as it is a sinister colour and that of the soot asphyxiating the children as they sweep chimneys. It is completely dissimilar to the bright and glittering colour of Westminster and so I feel Blake is suggesting that the church is to blame for this. There is also the idea put forward in Wordsworths poem that these institutions have no conflict with nature. All the ships, towers, domes, theatres and temples lie open unto the fields which conveys a harmonious feeling between the two and that it is humans that produce and bring in this conflict. The last stanza, I feel, is connected to the blackning church and a sinister feeling is created by the use of the word midnight. The church is the main cause of prostitution, which leads people into a cycle of disease and suffering, inferred when he writes, How the youthful harlots curse, Blasts the new-born infants tear, and blights with plagues the marriage hearse. This conveys a message that from the start of their life, people are doomed to this cycle of devastation as a result of STDs. On reflection, the sonnet Composed upon Westminster Bridge has a delicate rhyming scheme that sets the appropriate tone to communicate the poets ideas. The poem is divided by the rhyming scheme presenting us with an octet and sextet. The first eight lines of the poem and their subtle ABBA rhyming scheme portray natural speech as well as suggesting harmony that is reflected in his depiction of the city. This changes and a stronger alternate rhyme is introduced inaugurating a more upbeat tempo to the poem giving it an unsettling, disconcerting feel. With this change comes the presentation of the poet and his thoughts and feelings when he writes, neer saw I which I feel strengthens his voice and opinions whilst producing a more individual account of his views. This complies with the normality of the sonnet technique, as most have a subtle change in either rhythm, pace or tone after the 8th line. In conclusion, both poems depict different views of the city, however unlike Blakes London, Wordsworths Composed Upon Westminster Bridge contains underlying ideas and beliefs that I feel play a key role in revealing Wordsworths feelings and outlook. A key idea in Wordsworths poem is that, although things such as the city appear beautiful and free, this is not necessarily the reality. This conveys a contrast of appearance vs. reality. This is different to Blakes outlook that clearly portrays the suffering and corruption found in city life. In some aspects the poems, when read together, could be interpreted in a manner that Blakes London is exposing the hidden city presented in Wordsworths poem. The two poems share many common themes including corruption, freedom and restriction, facade and truth. Both writers, in my opinion, are criticising every aspect of society and together depict a strong message that society produces confines and corruptions in people and institutions. Its interesting to consider what Wordsworth and Blake would make of the big brother, nanny state in which London now exists.

Robert Guillaume Essay Example | Topics and Well Written Essays - 750 words

Robert Guillaume - Essay Example It was this very relentless fight against reality along with virtue of talent, persistence and unwillingness to bow down to anyone which bolstered his way out of the St. Louis slums to glory. Robert Guillaume was born on November 30th 1927 in St. Louis Missouri (IMDB, 2008). He was mostly in the care of his grandmother and had a strict catholic upbringing. This was where Robert first discovered his true identity. Robert discovered a talent in himself and distinguished himself by singing church music (Guillaume and Ritz, 2002). In his autobiography, Robert states, "In my mind music carried me from the St. Louis ghetto to the magnificent cathedrals of Germany, Italy and France" (Guillaume and Ritz, 2002). In 1945, Robert joined the US Army, something that was never destined to work out coherently. His rebellious and outspoken behavior caused friction with his captain and within 15 months, Robert resigned with honorable discharge (answers.com, nd). To cherish his grandmother's wishes Robert enrolled in evening classes at Saint Louis University majoring in Business Administration, but destiny had decided that performing arts was where Robert was the perfect fit. Soon after, Robert joined the prestigious music school of Washington University. Finally at the age of 31, Robert had his professional debut in the Karamu's production of Carousel (answers.com, nd). ... Ever since, Robert performed at several productions by various theatre groups. He kept jumping careers, joining new groups, visiting places and continuously improving his performances. In 1970 when he first appeared in Some place to be Somebody, he called it his first real acting debut. Robert Guillaume was one such actor who continually defied stereotypes. His commanding theatrical presence brought the actor a 1977 Tony nomination for his portrayal of Nathan Detroit in "Guys and Dolls," with an all black cast (speakingofstories.org). He had finally arrived. On his next project, Benson that had an interracial casting, Robert insisted on his character being equal to that of any other character; eventually his character turned out to be the most brilliant. Soon he left for television. This was mainly because he was informed that the movies market was not doing very well. He got a character of a butler for the nighttime satire called Soap. In 1979 he received an Emmy award for this role . Soon his roles caught the attention of top league and he was given a chance to add a 3-dimension persona to his role in Benson to reflect the progress of the Afro-American community on America. Such a position had never been attained by minorities in America in the theatre field. After his stint with television, Guillaume hit the nightclub circuits, singing in places like Las Vegas and Atlantic City. He also formed his own production company, Longridge Enterprises. This company was to develop acting projects. Perhaps his greatest theatrical achievement came in 1990, when he was chosen to play the character of Phantom in Andrew Lloyd Webber's spectacular musical The Phantom of the Opera. His selection was met with controversy by several audiences. Some

What types of problems do you think NTSB might encounter when dealing Essay

What types of problems do you think NTSB might encounter when dealing with an international investigation involving several ICAO members What about involving non-ICAO members - Essay Example ile conducting an investigation, policies themselves need to be as carefully examined as the actual cause of the accident, since they might be one of the reasons eventually leading to the accident. This might not be achieved if a number of members of an NTSB investigation are from the ICAO, as they would try to influence the results, thereby making the investigation faulty. 2) Another important issue is that an NTSB investigation, when conducted independently might lead to certain conclusions that require legislation to be changed. It might require a change in procedures followed by the airline operators that can sometimes increase their costs considerably. However, if the policies of the ICAO are against such an increase in costs, these changes might be discarded, thereby affecting the entire investigation. Therefore, although the NTSB would benefit from the technical expertise of the members of the ICAO, due to reasons that might affect the outcome of the investigation, it would be appropriate to include non – ICAO